Resources – Content
Links To Article Directories
For your interest and convenience, we've provided links to some article directories.
Please ensure that you read the terms and conditions of each of these sites before you decide to make use of any of their articles.
Content Is Packaged Information
The internet is driven by information. And in this day and age, it could even been said that it's drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
Good Copy Sells
First and foremost, especially in the immediacy of the online marketplace, good copy has to catch the users attention. It's estimated that when you're trying to convince somebody online, you have around 10 seconds to convince them to stay on your site.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Content and User Perception
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
The Contents of Content
Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of online marketing however, content usually refers primarily to the written word. The packaged information that you make available to your users, usually because they have a specific need or interest that you're trying to cater for.
The Importance of Content.
It's easy to underestimate the importance of content when you're going through the process of putting an online platform in place. When you're planning a website, you're understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one of the last things that people think of.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you're using to target your online market via the search engines.
Importance of Keyword Research in Optimising Your Website and Getting Business
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
Website Design - Attraction, Usability & Accesssibility
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Content Writing As Writing
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.