Resources – Google
Search Engine Optimisation And How People Search
We've been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that's perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led us to wonder how exactly the general public use search engines.
Website Speed Important For Optimisation
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
Google PageRank Not So Important
A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their webmaster tools.
Google Local Business Directory
Now that Google Maps has officially launched in South Africa, with all the functionality that's associated with it, it's become possible to add your business to Google Maps with the Google Local Business Centre.
PageRank Sculpting
PageRank sculpting is the process of attempting to direct the way that PageRank flows within (and into and out of), your website. PageRank is a link analysis algorithm named after Google co-founder Larry Page, that assigns a numerical rank (from 0 to 10) to each element of a hyper-linked group of documents, to measure its importance within the group.
Twitter In Search Engine Talks
According to a report by ChannelWeb, the hugely popular micro-blogging service Twitter may have finally found a way to monetize the countless messages, (known as tweets) that are sent daily by it's users.
Adwords Landing Page Quality Score
It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers either sternly warned, or banned outright, often with little or no explanation, and allegedly without recourse.
GMail, Hotmail and Yahoo Mail Hacked
According to reports released over the last couple of days, more than 10,000 Hotmail accounts were hacked, with the passwords and account details of some of them being posted on a web development forum before being taken down.
A day later, it was reported in the news that users of Google's Gmail, and Yahoo Mail, were also targeted in the large-scale attack, which was largely directed at users in Europe.
The Final Word On Meta Keywords
For years we've been telling people that the meta keywords tag that appears on almost every website has no impact at all on your search engine ranking. And yet we keep getting, hearing, and seeing queries about this most misunderstood of all meta tags.
Google Launches Display Ads
Google announced on it's official blog at the end of last week that it was rolling out the end product of it's incorporation with DoubleClick, an acquisition that Google made 18 months ago.
Fast-Flip Testing By Google
Responding to an increasingly media rich online environment, Google has launched a new experimental service that they call Fast Flip.
Google Search Box Gets Bigger
In the past, search engine giant Google has been very careful about not tampering with the look of their clean, simple and functional search page. Last week though, in a move that had many rubbing their eyes and fiddling with the text size options on their browser, Google changed something.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Google Trends – Search Research Tools
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
Google Analytics Guru - Avinash Kaushik
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google's official Analytics Evangelist.
Is Bing Better Than Google?
The relatively recent launch of Microsoft's new search engine Bing has also launched a new online debate. Which search engine is better?
Google Caffeine Comparison Tool
Following on from our last article, in which we discussed the new Google Caffeine algorithm that's in development, here's a handy little tool that lets you compare the results of the existing Google search infrastructure with results using the proposed new Google “caffeine” algorithm.
Testing Google Caffeine
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
New Boss For Google SA
Business Day reports that there's a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.
Quick Guide To Google Applications
Google makes a wide variety of different applications available to their users, most of them freely. As well as being free, many of them are fun, engaging, useful, or all three. For your convenience, here's a list of Google application, as well as links to them.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Basic Glossary of Google Analytic Terms
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Basic Google Search Tips
Its amazing. Google is a tool we all use constantly, (I myself use it innumerable times a day), yet the true potential of its search capabilities remains untapped by most.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.