Resources – Google Adwords
Tips For Successful Adwords Campaigns
In keeping with our recent focus on Google Adwords, here are a few of Google's own tips for running a successful Adwords PPC campaign.
Using Adwords For Organic SEO
Although not many people seem to realise it, Adwords can actually be a search engine optimisation tool as well as a paid traffic generator. In addition to bringing in traffic from your PPC advertisements, it can help you with your organic rankings too.
PPC Tips For The Google Content Network
Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network.
Separating The Adwords PPC Search & Content Networks
One of the most important things that you have to remember when you're managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are two entirely different things.
Adwords Landing Page Quality Score
It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers either sternly warned, or banned outright, often with little or no explanation, and allegedly without recourse.
Register Your Trademark With Google
With recent questions regarding cyber-squatting and the protection of domain names, we've queried Google itself about the importance of trademarks when it comes to online marketing.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Google Analytics Guru - Avinash Kaushik
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google's official Analytics Evangelist.
New Boss For Google SA
Business Day reports that there's a new face at the head of Google South Africa, replacing Stafford Maisie, who stepped down in April, after 18 months at the helm of the South African division of the search engine giant.
Quick Guide To Google Applications
Google makes a wide variety of different applications available to their users, most of them freely. As well as being free, many of them are fun, engaging, useful, or all three. For your convenience, here's a list of Google application, as well as links to them.