Resources – Google Seo
Link Anchor Text & Google
As you're probably aware, off-site links which point back to your website are a critical part of the calculation that Google makes when determining where in the search engine results your site appears. Part of the effectiveness of your links have to do with the anchor text that the link employs.
Website Speed Important For Optimisation
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
Google PageRank Not So Important
A recent move by search engine giant Google has left search engine optimisers either shaking their heads, or feeling vindicated. An article appeared on WebProNews earlier this week, backed up by a post on Google Webmaster Central from Webmaster Trends Analyst Susan Moskwa, pointing out that Google has removed their PageRank distribution feature from their webmaster tools.
Becoming An SEO Expert
It's not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don't stay the same for long.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
Google Trends – Search Research Tools
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language.
Testing Google Caffeine
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO's tend to be Star Wars fans.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.