Resources – Internet
Worldwide Web Addresses
Ever since their creation in the 1980's, domain names and their resultant website addresses have been limited to the Latin alphabet, from A – Z, used by English speaking nations. In a ground-breaking decision on Friday however, Icann, the Internet Corporation for Assigned Names and Numbers, (a non-profit body that oversees web addresses and domain names), approved the use of non-Latin alphabets for domain names.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Basic Glossary of Google Analytic Terms
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Define Web Development...View From A Layman
I think I've had the concept of web development explained to me about a dozen times and I'm really starting to feel quite intellectually deficient. I've managed to wrap my mind around the basic concept of it all, but...well...my word!!
Website Design - Attraction, Usability & Accesssibility
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
Content Writing As Writing
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO's tend to be Star Wars fans.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
Invest Time In Marketing
Marketing your business is an investment. You invest your money into certain mediums and you hope to see a return on that investment, otherwise why spend the money?
Measuring Advertising
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty...The words “Advertising is not measurable.”
The Net Age Creed - Quality Over Quantity
Constructing and marketing a website is not a simple matter of slapping a couple of pictures onto a pre-designed template and then putting it live onto the Internet. At least, thats not the way Net Age does it.