Resources – Key Words
Keyword Density Reconsidered
For a long time, keyword density has been taken very seriously in search engine optimisation. It's long past the time that the relative importance of keyword density is reconsidered though. Read on to find out more.
Meta Tags Still Matter
Despite the recent announcement on meta descriptions by Google, we feel it's important to mention that, regardless of what's been said on the topic, meta tags are still important. Afterall, all Google said was that they don't pay any attention to the meta keywords tag, when it comes to determining ranking.
The Final Word On Meta Keywords
For years we've been telling people that the meta keywords tag that appears on almost every website has no impact at all on your search engine ranking. And yet we keep getting, hearing, and seeing queries about this most misunderstood of all meta tags.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
A PPC Advertising Campaign
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Importance of Keyword Research in Optimising Your Website and Getting Business
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
Importance of Keyword Research
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don't know how they think, or what they want to gain from your services.