Resources – Measure Success
Web Tracking Applications
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Marketing Strategy And Online Business
At a time when so many businesses are moving into the online arena, it's essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
Internet Marketing – A World Of Opportunity
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity.
It is the ability of the medium to almost instantly disseminate information, and solicit responses, that makes internet marketing services so valuable.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
Invest Time In Marketing
Marketing your business is an investment. You invest your money into certain mediums and you hope to see a return on that investment, otherwise why spend the money?