Resources – Online Marketing
Is Social Media Marketing Worth The Effort?
Everybody knows about social media, (or social networking) these days. It's no longer the next big thing, it's a big thing right now. The real question though, is whether there's any real marketing value to be had from it.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Google Analytics Guru - Avinash Kaushik
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google's official Analytics Evangelist.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
A PPC Advertising Campaign
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Marketing Strategy And Online Business
At a time when so many businesses are moving into the online arena, it's essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it's immediacy, and lack of geographical limitation.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Internet Marketing Today
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people's minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Content Writing As Writing
The net abounds with all manner of useful hints, tips and tricks aimed at producing content writing that will successfully market your website or blog.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
Invest Time In Marketing
Marketing your business is an investment. You invest your money into certain mediums and you hope to see a return on that investment, otherwise why spend the money?
The Net Age Creed - Quality Over Quantity
Constructing and marketing a website is not a simple matter of slapping a couple of pictures onto a pre-designed template and then putting it live onto the Internet. At least, thats not the way Net Age does it.
Characteristics Of Good Web Design
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. Find out more about web design...