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Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Basic Glossary of Google Analytic Terms
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.