Resources – Ppc
Adwords Broad Match Modifier Live
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we're pleased to be able to say that it is now active and available in South Africa too.
Adwords Tips – A Bad Site Affects Quality Score
We've mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score.
Designing Adwords Banners
If you're planning on designing banner ads for the Google Adwords Display Network, there are some basic guidelines that you'll need to keep in mind, to ensure that your ad gets approved.
Making Sense Of Online Marketing
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before.
More Display Network Tips
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you're targeting, the display network displays your ads alongside content which is related to your service or product offerings.
Google Content Network Advertising
When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in different ways, and for different reasons.
New Adwords Modifier For Broad Search
In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they've started making a modification to the way their broad match targeting works.
Tips For Successful Adwords Campaigns
In keeping with our recent focus on Google Adwords, here are a few of Google's own tips for running a successful Adwords PPC campaign.
PPC Tips For The Google Display Network
Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network.
Separating The Adwords PPC Search & Content Networks
One of the most important things that you have to remember when you're managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are two entirely different things.
Adwords Landing Page Quality Score
It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers either sternly warned, or banned outright, often with little or no explanation, and allegedly without recourse.
Google Launches Display Ads
Google announced on it's official blog at the end of last week that it was rolling out the end product of it's incorporation with DoubleClick, an acquisition that Google made 18 months ago.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Pay Per Click Advertising
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert.
A PPC Advertising Campaign
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it's immediacy, and lack of geographical limitation.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.