Resources – Search Engine Placements
Becoming An SEO Expert
It's not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don't stay the same for long.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
Testing Google Caffeine
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you're using to target your online market via the search engines.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.