Resources – Search Marketing
Web Tracking Applications
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
Is Bing Better Than Google?
The relatively recent launch of Microsoft's new search engine Bing has also launched a new online debate. Which search engine is better?
Testing Google Caffeine
Although not yet confirmed, it appears that the Caffeine index will provide a new search infrastructure, effectively replacing the existing methods that Google uses.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it's immediacy, and lack of geographical limitation.
Internet Marketing Today
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.