Resources – Site Copy
Keyword Order Matters
With the latest updates to Google's insanely complicated (and effective) algorithm, it's no longer enough to just make sure that you have all your keywords on the page. Now, it's turning out that keyword order has started to matter a lot more too.
Content Is Packaged Information
The internet is driven by information. And in this day and age, it could even been said that it's drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received.
Good Copy Sells
First and foremost, especially in the immediacy of the online marketplace, good copy has to catch the users attention. It's estimated that when you're trying to convince somebody online, you have around 10 seconds to convince them to stay on your site.
Content and User Perception
The users perception of your brand, product or service plays a significant role in the effectiveness of your online presence. In many cases, whether implicitly or explicitly, it is by the quality of your content that you are judged.
The Importance of Content.
It's easy to underestimate the importance of content when you're going through the process of putting an online platform in place. When you're planning a website, you're understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one of the last things that people think of.