Resources – Terminology
Basic Glossary of Google Analytic Terms
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.
Creating Content With Article Directories
Article directories can provide a source of content for your website, and serve as a workable link-building strategy.
In general, you may use any of these articles on the condition that you insert links from the article, to various web pages other than your own.
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people's minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you're using to target your online market via the search engines.
Importance of Keyword Research
The first step in realising the importance of keyword research is that of acceptance. Accepting that you, in actual fact, do not speak the same language as your customers and clients, you don't know how they think, or what they want to gain from your services.
Website Design - Attraction, Usability & Accesssibility
The foundation of website design is based on the 3 all-important principles of attraction, usability and accessibility.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge... Search engines hate Black Hat.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.