Resources – Web Optimisation
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
Google Adwords – Targeted Internet Marketing
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google's ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the site on which it will advertise your product.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Web Design: Making Your Site Look Good
One of the most important factors in a successful online presence depends on your sites web design.
Good web design serves a vital function for your business. It ensures that the design, or the look and feel, of your site works in favour of the goals of your online presence.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you're using to target your online market via the search engines.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
SEO vs PPC
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
Characteristics Of Good Web Design
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. Find out more about web design...