Resources – Website
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Search Engine Optimisation Is Google Optimisation
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google.
Why Outsource Your Pay Per Click (PPC Campaign)
When deciding to engage in a PPC campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a Pay Per Click company.
Keyword Research
In March 2008 the 28th most popular search term, according to the New York Times, was “drugs”. Considering the way many people approach keyword research, one might think this made March a good month to be a drug dealer. If only keyword research were as simple as that.
Define Web Development...View From A Layman
I think I've had the concept of web development explained to me about a dozen times and I'm really starting to feel quite intellectually deficient. I've managed to wrap my mind around the basic concept of it all, but...well...my word!!
Why We Don't Do Flash - Search Engines 101
There was a time when Net Age did indeed use Flash. Chances are most people and businesses have gone through this stage in the development of their web design.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO's tend to be Star Wars fans.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge... Search engines hate Black Hat.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.
How Much Does A Lead Cost You?
It's scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.
Measuring Advertising
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty...The words “Advertising is not measurable.”
The Net Age Creed - Quality Over Quantity
Constructing and marketing a website is not a simple matter of slapping a couple of pictures onto a pre-designed template and then putting it live onto the Internet. At least, thats not the way Net Age does it.
Characteristics Of Good Web Design
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. Find out more about web design...