Resources – Website Advertising
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.