Resources – Analytics
Web Tracking Applications
One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily measured.
Analytics Data And PPC
If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you're all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don't necessarily match your analytics dashboard data. In this article, we'll suggest a couple of reasons why it might be happening.
Google Analytics Guru - Avinash Kaushik
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google's official Analytics Evangelist.
Google Analytics – Web Tracking By Numbers
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour.
Basic Glossary of Google Analytic Terms
When viewing your Google Analytics it is important to know the basics. This article contains a basic glossary of various Google Analytics terms.