Resources – Internet Marketing
Tips On Email Etiquette
Despite the fact that millions of people send emails every day, for both personal and business reasons, it's never ceased to amaze me how many people still don't know the basic principles for email etiquette.
Anti-Spam Laws Close to Enactment
About a year ago, we published an article about the proposed new privacy laws that were to be tabled before parliament. These laws are aimed at reducing spam, and regulating the use of personal information for marketing purposes.
Making Sense Of Online Marketing
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before.
Running Out Of IP Addresses
According to a recent report by ICANN, (the International Corporation for the Assignment of Names and Numbers), the global body that allocates IP (internet protocol) addresses, the world is rapidly running out of IP addresses.
Update Your Browser
As the internet evolves, so too do the tools that we use in order to navigate and use it. Despite the original Microsoft monopoly on browsers, over the past few years number of new browsers have slowly supplanted Microsoft's Internet Explorer. They've offered different browser experiences, as well as different ways of looking at, and interacting with, the world wide web.
How To Get A PayPal Account
Now that South Africa has finally got access to PayPal, one of the easiest and safest methods of online payment, we're getting a lot of queries about how to get a PayPal account. (For those who've been living under a rock, PayPal allows you to make and receive online payments, without needing facilities to accept credit card payments, or exposing your credit card details online.)
South Africa Gets PayPal
After lengthy speculation following the hint first leaked on Twitter some weeks ago, (see our article, PayPal To Come To SA?), the wait has finally ended. Today, First National Bank (FNB) has confirmed that it's users will have access to PayPal, an internationally utilised online payment system, as part of their internet banking package.
.Co.Za Domains Most Popular Among SA Businesses
According to the results of the latest survey by the South African Domain Name Authority, (ZADNA), South African businesses and private website owners prefer to use .co.za domain names, rather than .com ones.
PayPal Coming To South Africa?
According to some very widespread, but still officially unofficial rumors, the global online e-commerce payment solution known as PayPal will finally be available in South Africa.
Cable Trouble Causes Internet Breakdown
For a long time, the Sat-3 fibre-optic link that runs up the west coast of Africa was the only way that South Africa could get their internet access. Before Seacom, the majority of our internet traffic travelled this line, and even since the installation of the new cable, a lot still does, especially traffic to Europe.
Except for this week.
5 Million Users Online In SA
According to a report by the research group World Wide Worx, the number of internet users in South Africa has, for the first time, exceeded the 5 million mark. The Internet Access In South Africa study sponsored by Cisco, revealed that the number of people with online access in South Africa grew by 15% last year, and is expected to double in the next 5 years.
Worldwide Web Addresses
Ever since their creation in the 1980's, domain names and their resultant website addresses have been limited to the Latin alphabet, from A – Z, used by English speaking nations. In a ground-breaking decision on Friday however, Icann, the Internet Corporation for Assigned Names and Numbers, (a non-profit body that oversees web addresses and domain names), approved the use of non-Latin alphabets for domain names.
Planning Your E-Mail Campaign
One of the greatest advantages of the internet when it comes to online marketing can be the e-mail marketing campaign. It's low-cost, it's targeted, and it's easy to measure. But that doesn't mean that you should just leap in and start sending emails to everybody whose address you might have or can get. Internet marketing needs to be more subtle than that.
Pigeon Data Race Meaningless
By now, I'm sure that everybody knows about the carrier pigeon Winston, who last week famously raced a Telkom ADSL line from Howick to Hillcrest, carrying 4 Gigs of data strapped to his leg. The pigeon won. In fact, it won by a huge margin. But I'm not sure that it really counts.
You Could Lose Your Domain Name Legally
Hard as it may be to believe, it could be possible for you to legally lose the rights to your domain name.
If you haven't registered a trademark which incorporates your domain name, you run the risk of somebody else doing so, and potentially winning any ensuing domain name dispute.
New South African Domains
A recent article in Business Day caused some interest in the online community, when it suggested that several new domains could be established in South Africa next year, including city-specific domains, such as Joburg.za.
New Privacy Laws Proposed For SA
According to a recent news report, new legislation has been approved by Cabinet that will prevent any institution from divulging personal information unless required by law to do so.
The Online Decision Making Process
Making the choice to buy something online involves a variety of different factors. In this article, we'll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them.
SEM For Beginners
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business platform through search engine results.
Search Engine Marketing – Measurable Results
One of the greatest benefits of internet marketing lies in the fact that it's one of the marketing strategies that's more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you've achieved, whether into online leads or sales, as well as how much revenue your online marketing has generated, and the overall return on investment.
Branding – Building Credibility
An effective branding strategy is an essential component in building a credible and trustworthy online business presence. At their best, branding solutions increase the perceived value of a product or service to customers, making it more likely that they'll choose your brand over competing ones.
Marketing Strategy And Online Business
At a time when so many businesses are moving into the online arena, it's essential that your business marketing strategy reflects the innovation that digital promotion makes possible.
Online Advertising: Target Your Market
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it's immediacy, and lack of geographical limitation.
Web Marketing – The Future Of Business
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before.
Internet Marketing – A World Of Opportunity
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity.
It is the ability of the medium to almost instantly disseminate information, and solicit responses, that makes internet marketing services so valuable.
Why Implement An Online Marketing Strategy?
As with more traditional marketing the point to online marketing is quite simply more business.
Internet Marketing Today
With Internet Marketing there are no longer limits on the reach of advertisers or the businesses they represent, other than the limits they place upon themselves.
Online Advertising and SEO Versus Traditional Advertising
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO).
Marketing and Advertising: What's the Difference?
The line between marketing and advertising is often a blurred one in most people's minds. Many think of the two as merely different words used to describe the same process. This is, of course, a misconception.
Invest Time In Marketing
Marketing your business is an investment. You invest your money into certain mediums and you hope to see a return on that investment, otherwise why spend the money?
How Much Does A Lead Cost You?
It's scary to me that so many companies spend huge amounts of money on their marketing campaigns, without knowing how much of a return those campaigns are giving them.
Measuring Advertising
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty...The words “Advertising is not measurable.”
The Net Age Creed - Quality Over Quantity
Constructing and marketing a website is not a simple matter of slapping a couple of pictures onto a pre-designed template and then putting it live onto the Internet. At least, thats not the way Net Age does it.