Resources – Search Engine Optimisation
Search Engine Optimisation And How People Search
We've been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in search engine optimisation, that's perfectly understandable. And our most recent interest has been sparked by the ongoing rise in navigational searches, which has led us to wonder how exactly the general public use search engines.
Website Speed Important For Optimisation
Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.
Using Adwords For Organic SEO
Although not many people seem to realise it, Adwords can actually be a search engine optimisation tool as well as a paid traffic generator. In addition to bringing in traffic from your PPC advertisements, it can help you with your organic rankings too.
Keyword Density Reconsidered
For a long time, keyword density has been taken very seriously in search engine optimisation. It's long past the time that the relative importance of keyword density is reconsidered though. Read on to find out more.
Meta Tags Still Matter
Despite the recent announcement on meta descriptions by Google, we feel it's important to mention that, regardless of what's been said on the topic, meta tags are still important. Afterall, all Google said was that they don't pay any attention to the meta keywords tag, when it comes to determining ranking.
PageRank Sculpting
PageRank sculpting is the process of attempting to direct the way that PageRank flows within (and into and out of), your website. PageRank is a link analysis algorithm named after Google co-founder Larry Page, that assigns a numerical rank (from 0 to 10) to each element of a hyper-linked group of documents, to measure its importance within the group.
Buying Legitimate Links
Although buying links for the purposes of manipulating search engine rankings is rightly frowned upon by Google, the search engine company has explicitly recognised that the buying and selling of links for advertising purposes is a recognised part of the economy of the internet.
Long Tail Keywords Are Better
As we all know by now, keywords are the words and phrases that users enter into search engines when they're looking for something. When it comes to optimising your website, keywords are the phrases for which you'd like to appear in the search engine results when people are looking for your products or services.
Internal Links - An Overview
Search algorithms rely heavily on internal link structures, using them to determine the importance of internal pages on your website. As a result, the pages that you link to the most frequently are usually considered the most important ones. With that in mind, here's an overview of internal linking.
Outbound Links – An Overview
We get a lot of queries about the advisability of having outbound links to related resources in the content areas of a website, so we thought we'd put up an article on the various aspects of outbound links, to give you some information about the subject.
Searching For Perfect Back Links
Since in-bound links are an important part of search engine optimisation, here are some useful tips to bear in mind when you're trying to develop the perfect back link.
Paid Links – Good or Bad?
As we all know, search engines like Google make use of the existence of links from external sources that point to your website to assist them in determining the reputation of your website.
Becoming An SEO Expert
It's not easy to become an expert at SEO. Sure, there is plenty of information out there, and plenty of handy tips, tricks and guides. The problem though, is that the rules of engagement don't stay the same for long.
Link Development Methods
Link development has long been a key component of both search engine optimisation, and the all important issue of online credibility, in terms of both users and search engine indexing.
Nobody Can Guarantee First Place On Google
If anybody ever tells you that they can guarantee you a first place result on Google, then it's time to tread very warily. Net Age has been in the business of search engine optimisation for more than ten years, and we won't guarantee any such thing.
Yahoo To Overhaul Search
According to an announcement by Yahoo, the search engine company will continue to work on search innovations, despite their recent agreement with Microsoft to allow it to power their search.
SEOQuake Celebrates Third Birthday
Today sees the third birthday of the popular search engine optimisation browser tool, SEOQuake, first launched and approved as a legitimate add-on to Mozilla Firefox in 2006.
Search Engine Optimisation Through Link Strategy
An effective link strategy can be one of the best ways of increasing your sites search engine optimisation. The reasoning behind this is very simple. Inbound links are one of the ways in which Google determines the importance of your site.
Links To Article Directories
For your interest and convenience, we've provided links to some article directories.
Please ensure that you read the terms and conditions of each of these sites before you decide to make use of any of their articles.
Microsoft/Yahoo Announce 10 Year Partnership Deal
Ending years of negotiation and speculation, Microsoft and Yahoo have finally announced that they will join forces in a move that is largely seen as an attempt to reclaim some of the huge search engine market share currently held by Google.
The SEO Quick-Fix Illusion
One of the major misconceptions about search engine optimisation, (SEO), is that it's a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings.
Keyword Density
One of the most controversial search engine optimisation topics, keyword density refers to the percentage of your written content that is made up of the keywords you're using to target your online market via the search engines.
Importance of Keyword Research in Optimising Your Website and Getting Business
Keyword research is the art of finding the keywords your potential customers are using on the search engines, then determining how to incorporate those keywords into your marketing strategy.
Is Content King?
The importance of content, good, quality content, on your website is second-to-none in terms of link-building and optimisation for organic searches.
White Hat Vs Black Hat - (The Light and Dark Sides of SEO)
In keeping with the sci-fi geekery of most of us involved in the IT or Internet industry, SEO's tend to be Star Wars fans.
SEO Wars IV: - A New Hope
Despite the proliferation of Black Hat techniques in the SEO community, there is a shining beacon, a last bastion of hope in which we can all take refuge... Search engines hate Black Hat.
SEO Wars III: Revenge on the Search - Black Hats War on the Search Engines
SEO wars are not really between practitioners of Black Hat and White Hat SEO. Both groups aim, simply, to help their clients by getting them as close to the top of search engine listings as they can. Other than occasionally commenting on the other groups tactics, White Hat and Black Hat practitioners pay little attention to one another.
The SEO Interview
The whole SEO field is somewhat obscured by a kind of industry mystery, where no one but those directly involved really know what it is all about, and sometimes even those involved seem to be a bit clueless. So, where does this leave you, looking to employ an SEO professional?
SEO is Not IT - Not Just For Techies
The accessibility of the Internet has made it a tool to be used, and a world to be explored, by one and all. Today, one of the groups most benefited by the information revolution, aside from the techno-geeks, are marketers and advertisers.
SEO Wars II: Attack of the Clones - Website Content Scraping And Duplicate Content
In SEO circles it is commonly believed that content is king. This is largely true. Relevant content attracts search engines, and well-written content maintains healthy site traffic. But the Dark Side seeps into every aspect of SEO, seeking to unsettle the balance.
Professional SEO Tools
Every good SEO will make use of, and have access to, a wide range of professional SEO tools. With the wide variety of SEO tools available for download to the modern search engine optimiser, the tasks that make up successful search engine optimisation can be drastically expedited through automation.
SEO: Human Optimisation And The SEO Case Study For Injection Moulding
SEO, or search engine optimisation, has become almost a paradox of terminology. While SEO is aimed at websites that comply with search engine guidelines, these guidelines seem to be entirely against building websites with search engines in mind.