Search Engine Optimisation
Search engine optimisation (or SEO) is the process of optimising your website to get higher rankings in the results of search engines like Google. Higher search engine rankings mean better credibility, more visitors, and better online visibility.
With nearly 15 years of experience in online marketing and search engine optimisation, Net Age is a leading South African SEO company. Before Google, we were optimising websites for Ananzi, and since Google launched, we’ve been optimising for Google instead.
We’ve gotten client websites onto the first page of Google for 1,000’s of keywords, and as well as offering our own SEO services to our clients, we have a number of SEO resellers as well.
Understanding Search Engine Optimisation
When a search engine, like Google, is deciding which websites to show on its search engine results page, it takes a large number of factors into account. Google, for example, says that there are over 200 different factors which it considers when determining search engine rankings, although they don’t make public the full extent of those factors, or how important any one of them is.
The really important thing to remember about search engine optimisation though, is that it’s an ongoing process. In recent years, Google has made over 500 changes to its algorithm each year, and that means that things are always changing on the optimisation front, and that your SEO strategy
Optimise Your Website With SEO By Net Age
If you’re serious about doing business online, then ranking high in the search engine results can be critically important. There’s no doubt that organic (unpaid) search engine results bring the most traffic, and the higher up you are in search engine results, the more visitors you’ll get to your site.
It’s important to keep in mind though that there’s no one formula for ranking well. While you’re optimising for first page on Google, so are your competitors. And that means that rankings fluctuate, sometimes on a daily basis. Which, as mentioned above, means that SEO isn’t something you can do once and forget about. An effective search engine optimisation strategy needs to be an ongoing one.
Guaranteed Search Engine Optimisation
Some SEO companies, (more than just a few if truth be told), sell their services on the apparent guarantee of a first place ranking. But first place is not something that anybody can guarantee, unless you’re talking about paid Google advertising, and that’s Google AdWords, and not search engine optimisation.
As a result, we always tell people to be highly suspicious of SEO companies that guarantee first place. We don’t guarantee first place. We’re pretty confident that we’ll get you to the first page, (a crucial place to be in results), but the only thing we guarantee is that your rankings will improve. And the longer we do SEO for you, the more they’ll improve.
Full Service SEO
When it comes to search engine optimisation, we offer a full range of services. And because we don’t out-source any of our SEO, we always know what’s happening, and we’re always in control of what’s being done to optimise your website.
From an initial SEO assessment on an existing website, with accompanying recommendations, to monitoring the effectiveness of your optimisation and everything in between, Net Age offers a full range of SEO related services, including link development, SEO content writing and even competitor research, to help you understand how to out-optimise your competition.
If you’re looking for effective SEO, then contact us today and find out how we can help you.