Adwords Broad Match Modifier Live

A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we’re pleased to be able to say that it is now active and available in South Africa too.

To find out more about the new Adwords modifier, click on the link to read our earlier article, which gives a brief overview, and some examples from the Adwords blog, of the new tool, and explains how it works, and what needs to be done to utilise it.

Improving Adwords Results

The new broad match modifier for Google Adwords is intended to allow advertisers to display more relevant advertisements, improving their click through rate, and hopefully, their conversions as well.

By modifying your broad match keywords this way, you can reduce the chances of your ad being shown to people who are not searching for the product or service that you’re targeting in your ads. In tests, users have reported their CTR almost doubling by using the new broad match modifier, with related increases in conversions.

This modifier also benefits Google of course, who have a vested interest in providing relevant results for their users. The more relevant a result is, the better Google is working. So serving up relevant results isn’t just for your benefit as an advertiser, but for Google’s as a service provider too.

Managing Adwords Effectively

It’s the general consensus that this new modifier will make it easier to effectively manage your Adwords campaigns, by offering a new set of controls regulating the way that your advertisements are served to search engine users.

We’re looking forward to testing out this new feature, and we’ll let you know what we think of it ourselves once we’ve experimented a bit.