Category Archives: Search Engine Optimisation

Website Speed Important For Optimisation

Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you perform well according to those criteria.   Because search engines are careful to keep their ranking formula confidential to prevent manipulation, this has traditionally been a process […]

Keyword Density Reconsidered

For a long time, keyword density has been taken very seriously in search engine optimisation. Keyword density, for those who aren’t familiar with the term, refers to the number of times that your primary keyword appears in the content of a given page. (The primary keyword being the word for which you’d like to appear […]

Meta Tags Still Matter

Despite the recent announcement on meta descriptions by Google, we feel it’s important to mention that, regardless of what’s been said on the topic, meta tags are still important. After all, all Google said was that they don’t pay any attention to the meta keywords tag, when it comes to determining ranking. Now, for one […]

PageRank Sculpting

PageRank sculpting is the process of attempting to direct the way that PageRank flows within (and into and out of), your website. PageRank is a link analysis algorithm named after Google co-founder Larry Page, that assigns a numerical rank (from 0 to 10) to each element of a hyper-linked group of documents, to measure its […]

Buying Legitimate Links

Although buying links for the purposes of manipulating search engine rankings is rightly frowned upon by Google, the search engine company has explicitly recognised that the buying and selling of links for advertising purposes is a recognised part of the economy of the internet. You can read what Google says about paid links here. If […]

Long Tail Keywords Are Better

As we all know by now, keywords are the words and phrases that users enter into search engines when they’re looking for something. When it comes to optimising your website, keywords are the phrases for which you’d like to appear in the search engine results when people are looking for your products or services. Because […]

Internal Links – An Overview

Search algorithms rely heavily on internal link structures, using them to determine the importance of internal pages on your website. As a result, the pages that you link to the most frequently are usually considered the most important ones. Anchor Text Because of their reliance on internal link structures, another thing that search engines pay […]

Outbound Links – An Overview

We get a lot of queries about the advisability of having outbound links to related resources in the content areas of a website, so we thought we’d put up an article on the various aspects of outbound links, to give you some information about the subject. Outbound Links And Search Engines Although it seems that […]

Paid Links – Good or Bad?

As we all know, search engines like Google make use of the existence of links from external sources that point to your website to assist them in determining the reputation of your website. Because it’s considered a good thing to have such links, external links are much in demand, and as a result, every now […]