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Search Engine Optimisation

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The Personalisation Of Search

Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front page, everybody wants to be first. And equally obviously, only one result can be first, and only 10 (but probably fewer) results can be [...]

By | January 26th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Pop-Up Mobile Ad Penalty

Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed [...]

By | January 25th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Google Plans Mobile First Indexing

According to Google, the majority of people are more likely to search for information using a mobile device. It's certainly no secret that a sites mobile friendliness is important when it comes to ranking in search engine results, but in the near future, that will take on a whole new dimension. According to a Google [...]

By | November 29th, 2016|Categories: News, Search Engine Optimisation|Tags: , , |

Local Search Update

Earlier this month Google implemented an update to their local search algorithm, which controls the "Local 3 Pack" of results that appear in the search results below a map when you search for something that is available in your area, as you can see in the example image below. Searcher Location More Important One of [...]

By | October 26th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Adds Fact Check Tag

As an ever increasing amounts of information are added online, establishing the veracity of that information has become an important factor for both people and corporations. As such, fact checking has become a popular trend, with multiple sites being established that carry out fact checking on various statements and claims. To facilitate this, Google announced [...]

By | October 24th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

New Penguin Discounts Links

Last month we posted about the new Penguin update finally going live, and about how it was now a real-time, built in component of Google's search algorithm. Since then, some more interesting information has come to light about Penguin, with Google's Gary Illyes confirming to Marketing Land that not only does the algorithm focus mostly [...]

By | October 20th, 2016|Categories: Search Engine Optimisation|Tags: , , |

Real-Time Penguin Update Launches

Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It's the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part [...]

By | September 27th, 2016|Categories: News, Search Engine Optimisation|Tags: , |

Google Product Review Penalty

Earlier this month saw scenes of confusion as Google dished out a manual penalty for "unnatural" links to an unknown (but apparently large) number of webmasters. A manual penalty (as opposed to an algorithmic one) is a penalty which was individually applied to sites the Google found to be violating one of their policies, in [...]

By | April 29th, 2016|Categories: Search Engine Optimisation|Tags: , |

Toolbar PageRank Finally Dies

PageRank.  The secret formula that Google used to decide how important any given web page was has finally been officially retired from public view.  16 years ago, Google made it possible for people to see an approximation of the PR (PageRank, named after co-founder Larry Page) for website pages.  The higher the PR, the more [...]

By | March 15th, 2016|Categories: Search Engine Optimisation|Tags: , , , |

Penguin Update Pushed Back Indefinitely

Despite having told you in January that the long awaited penguin update was due "soon," it now appears that it may not be rolling out in this quarter after all. The Penguin, or "webspam" update was originally rolled out nearly 4 years ago, and despite its importance, it has generated a lot of antipathy in [...]

By | February 25th, 2016|Categories: Search Engine Optimisation|Tags: , |