Google Ads is the fastest way to the top of the search results, and the fastest way to waste money when it is managed badly. This category covers paid search properly: how the auction works, what changed when Google rebranded its advertising products, third party cookies and tracking, YouTube advertising, and the policy shifts that affect your campaigns.

Many of these articles were written as industry news broke, so they double as a record of how paid search has evolved in South Africa. Others are practical: budgeting, supporting search campaigns with video, and knowing when a change in your results is Google and not you.

We manage Google Ads as a Premier Partner agency, so this advice comes from live accounts, not theory.