Google shapes how South Africans find everything, so when Google changes, businesses feel it. This category tracks the company itself: algorithm updates like Panda, Penguin and the core updates, changes to the search results page, local search and Google Business Profile, YouTube, Gmail and the many products in between.

We have followed Google closely for over twenty years, from the early days of guaranteed first page rankings to mobile first indexing, HTTPS deadlines and AI driven search. That history matters, because updates that look new are often the same ideas returning in a new form.

Read these articles to understand what each change means in practice, what is worth reacting to, and what is safe to ignore.