Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search engine optimisation is our home ground. Net Age has practised SEO since 1999, through every major Google update, and this category holds what we have learned: how rankings really work, internal linking, content that earns its place, site speed, algorithm updates from Panda and Penguin to the AI era, and how voice search and AI are changing the game again.
Some articles explain the fundamentals for beginners. Others go deep on tactics we use for our own clients. All of them are based on work we have actually done, including our years of page one guarantees and what they taught us.
If you would rather have experts do it for you, see our SEO services. If you want to understand the craft first, you are in exactly the right place.
Articles in Search Engine Optimisation
Google Panda Update Goes Global
As you'll know if you follow the online news, (or keep up with our articles), Google launched a major update a couple of months ago, now known as the Panda Update. Initially, it…
On Page Search Engine Optimisation Factors
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site…
Clickable Meta Tags As Important As SEO
The meta data is a part of the code of each page on your site. Although it isn't visible to visitors, (unless they go looking for it), it is visible to search engines that crawl…
Surviving The Algorithm Change
Google changes its algorithm a lot. More than most people ever realise in fact. Last year for example, Google changed their algorithm 550 times. And in most cases, nobody really…
Google Panda Update
Although the latest update to the Google algorithm, now known as the "Panda" update, (but also called the "Farmer" update) has so far only come into effect in the US, its…
New Google Update Details
We've already written a couple of articles on the latest update by Google. One on the announcement of the Google update , and another on what Google has said about the update .…
Major Update To Google Algorithm
In it's latest move to keep delivering highly relevant content in its search results, Google announced the newest update to its search algorithm late last week. At the moment,…
Local Search Optimisation
As we mentioned in some recent articles, Google is currently paying an awful lot of attention to its local search / Google Places listings when it comes to delivering search…
Synonyms In Google Search
Since the beginning of this year, Google has been gradually including synonyms for the words that users are searching for in its results. It hasn't necessarily been a dramatic…
Building Links The Right Way
As everybody in the search engine optimisation trade knows, and as we've mentioned countless times before, building good quality back links to your site is a vital and integral…
Google Instant And SEO
Earlier last month, we published an article about the launch of Google's new search service, Google Instant . This is the new "real time" search service that provides results as…
Why You Shouldn't Have A Flash Website
First introduced in 1996, Flash quickly became a popular tool online, allowing the combination of different types of graphics in animation that could be displayed in web browsers.…
