Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search Engine Optimisation
How to rank higher on Google and turn that visibility into business, explained by an agency that has done SEO since 1999.
Search engine optimisation is our home ground. Net Age has practised SEO since 1999, through every major Google update, and this category holds what we have learned: how rankings really work, internal linking, content that earns its place, site speed, algorithm updates from Panda and Penguin to the AI era, and how voice search and AI are changing the game again.
Some articles explain the fundamentals for beginners. Others go deep on tactics we use for our own clients. All of them are based on work we have actually done, including our years of page one guarantees and what they taught us.
If you would rather have experts do it for you, see our SEO services. If you want to understand the craft first, you are in exactly the right place.
Articles in Search Engine Optimisation
Google Search Engine Optimization
Tips for effective SEO are in no short supply. Everyone knows the essentials of search engine marketing (content, linking, structure, keywords etc.) but what a lot of people are…
Building a Quality Link Profile
It’s an SEO activity that’s fallen into some disrepute since Google’s algorithm updates began focusing on link spam. Before that it was seen by many as the only rank optimising…
SEO in Cape Town Focuses on Mobile Access
As internet penetration in South Africa grows, the practice of SEO becomes more of standard requirement rather than just gaining a competitive edge. And with this, the market need…
Website Ranking
Google can be fairly tight-lipped on how exactly their web crawlers’ algorithm works. Most of what we know about their ranking practices is either very obvious or down to studied…
Affordable SEO Services
So you own a small company that has a few outlets that offer services to the local area. Nonetheless, you’ve heard that even local businesses need some sort of web presence. Not…
Local SEO
Since the replacement of Google Places with Google+ Local for business pages on the search engine, ranking factors have been the big question. The most obvious ones relate to…
Keyword Classification is a Mixture of Numbers and People
A commercial companies’ choice of keywords to focus on in their site’s content, or the terms they purchase in a PPC campaign, are normally balanced between the relative popularity…
Web Design
Services in search engine optimisation today, focus primarily on taking an existing website and adding content and links that will make it more attractive to web crawlers and new…
Search Engine Blekko Release New Update
The search engine Blekko originally came out as a response to the power Google held over the market. Their complaint was that that Google wasn’t doing enough to provide fresh or…
SEO South Africa
The practice of search engine optimisation is relatively well established. And while trying to achieve an international rankings boost can be difficult and frustrating, at least…
Google Can Be Fair With Your Link Profile
The release of Google's Penguin algorithm a few months ago represented a renewed and more sophisticated focus on linking. Not a beneficial focus though, mind you. Now, whereas a…
Bing Launches Link Disavow Feature
We recently reported on the possibility of Google adding a feature to their Webmaster Tools that would allow websites to disavow certain backlinks. The links would still remain…
