Tag Archives: Advertising

Google Increases Ad Transparency For Publishers

Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding  AdSense policy violations, hopefully making it quicker and easier to understand, and resolve, policy violations. Page Level Action Policy To begin with, Google has made changes regarding how they address AdSense policy violations, improving the technology and refining […]

Measuring Advertising

Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.” Have you heard this claim before? Most likely, you have, it’s not an uncommon statement, after all. But it’s a lie! Those who […]