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Data Analysis

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Understanding Business Intelligence

The concept of business intelligence has been becoming more and more popular these days, but it's important to understand the underlying principle in order to start making Business Intelligence (or BI) work for you. According to Techopedia, Business Intelligence involves the use of computing technologies for the discovery, identification, and analysis of business data to [...]

By | January 30th, 2019|Categories: Online Marketing|Tags: , , |

Set Your Own Data Retention Policy In Analytics

Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the end of May, they will no longer be retaining Analytics data indefinitely. Instead, they have made it possible for users to set their own data retention [...]

By | April 26th, 2018|Categories: Analytics|Tags: , |

Unexpected Analytics Spam

We've talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam, only to have it sneakily re-appear only a month later. Nothing really got said about it after that, but in the prelude to the thankfully just completed US [...]

By | November 29th, 2016|Categories: Analytics|Tags: , |

Spam Referrals Return To Google Analytics

Last month we reported that Google appeared to have finally managed to filter out the referral spam that was flooding Analytics with fake traffic.  And there was a general rejoicing amongst Analytics analysts and data people, because they'd been complaining about it for a long time. Did We Speak Too Soon? In that last little [...]

By | April 29th, 2016|Categories: Analytics|Tags: , |

Analytics Removes Referral Spam

For a couple of years now, webmasters and online marketing agencies have been faced with a pernicious problem in Analytics.  Referral spam.  Referral spam was a technique of submitting fake requests to a website, using the URL of the site that spammers wished to promote. The idea behind it was that webmasters would click through [...]

By | March 15th, 2016|Categories: Analytics|Tags: , , |