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Google Algorithms

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Gmail Uses AI To Help You Save Time

If you're a regular Gmail user, you might have already seen how Google is using their AI to help save you time when it comes to answering your emails if you've been using their Inbox. Now, with the latest roll-out of changes to their standard browser-based Gmail, the feature is being seeing in the wild [...]

By | August 31st, 2018|Categories: Google|Tags: , |

Google Confirms Algorithm Update

Ah, for the good old days when Google announced updates and gave them cute names like "Penguin" and "Panda." But those days are gone, and it was only after webmaster noticed changes in site rankings, and speculated about a new update, that Google announced (via Twitter in fact), that they had actually carried out a [...]

By | March 28th, 2018|Categories: Search Engine Optimisation|Tags: , |

Searcher Task Accomplishment – 2017’s Ugly SEO Content

If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task [...]

By | July 27th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Could Your Facial Reaction Affect Rankings?

A recently published Google patent suggests that it may at some point begin using biometric indicators in order to modify ranking results based on the physical reaction of users to seeing specific search engine results on mobile devices. According to the patent, this would involve using your phone camera to detect and register your expression [...]

By | February 28th, 2017|Categories: Google, News|Tags: , |

Pop-Up Mobile Ad Penalty

Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed [...]

By | January 25th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Local Search Update

Earlier this month Google implemented an update to their local search algorithm, which controls the "Local 3 Pack" of results that appear in the search results below a map when you search for something that is available in your area, as you can see in the example image below. Searcher Location More Important One of [...]

By | October 26th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

New Penguin Discounts Links

Last month we posted about the new Penguin update finally going live, and about how it was now a real-time, built in component of Google's search algorithm. Since then, some more interesting information has come to light about Penguin, with Google's Gary Illyes confirming to Marketing Land that not only does the algorithm focus mostly [...]

By | October 20th, 2016|Categories: Search Engine Optimisation|Tags: , , |

Real-Time Penguin Update Launches

Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It's the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part [...]

By | September 27th, 2016|Categories: News, Search Engine Optimisation|Tags: , |

Toolbar PageRank Finally Dies

PageRank.  The secret formula that Google used to decide how important any given web page was has finally been officially retired from public view.  16 years ago, Google made it possible for people to see an approximation of the PR (PageRank, named after co-founder Larry Page) for website pages.  The higher the PR, the more [...]

By | March 15th, 2016|Categories: Search Engine Optimisation|Tags: , , , |

Penguin Update Pushed Back Indefinitely

Despite having told you in January that the long awaited penguin update was due "soon," it now appears that it may not be rolling out in this quarter after all. The Penguin, or "webspam" update was originally rolled out nearly 4 years ago, and despite its importance, it has generated a lot of antipathy in [...]

By | February 25th, 2016|Categories: Search Engine Optimisation|Tags: , |