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Google Algorithms

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New Penguin Discounts Links

Last month we posted about the new Penguin update finally going live, and about how it was now a real-time, built in component of Google's search algorithm. Since then, some more interesting information has come to light about Penguin, with Google's Gary Illyes confirming to Marketing Land that not only does the algorithm focus mostly [...]

By | October 20th, 2016|Categories: Search Engine Optimisation|Tags: , , |

Real-Time Penguin Update Launches

Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It's the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part [...]

By | September 27th, 2016|Categories: News, Search Engine Optimisation|Tags: , |

Toolbar PageRank Finally Dies

PageRank.  The secret formula that Google used to decide how important any given web page was has finally been officially retired from public view.  16 years ago, Google made it possible for people to see an approximation of the PR (PageRank, named after co-founder Larry Page) for website pages.  The higher the PR, the more [...]

By | March 15th, 2016|Categories: Search Engine Optimisation|Tags: , , , |

Penguin Update Pushed Back Indefinitely

Despite having told you in January that the long awaited penguin update was due "soon," it now appears that it may not be rolling out in this quarter after all. The Penguin, or "webspam" update was originally rolled out nearly 4 years ago, and despite its importance, it has generated a lot of antipathy in [...]

By | February 25th, 2016|Categories: Search Engine Optimisation|Tags: , |

Google Penguin Update Expected Soon

According to a Tweet from Google's Webmaster Trends Analyst, Gary Illyes, earlier this month, the long awaited and much expected update to the Google Penguin algorithm is expected to roll out within "weeks." Or at the very latest, by the end of this quarter. Penguin, for those of you who have trouble keeping track, is [...]

By | January 28th, 2016|Categories: Search Engine Optimisation|Tags: , |

A New Way To Calculate PageRank

A recent patent filed by Google suggests that the search giant may be considering a change to the way that pages are assigned rank by their algorithm.  The original PageRank system calculated the value of a page largely by determining the number and source of links pointing to a page, and despite the obvious limitations [...]

By | November 27th, 2015|Categories: Search Engine Optimisation|Tags: , , |

Google Reveals RankBrain AI

Ok, maybe not strictly AI in the truest sense, but a few days ago, in the wake of new Google "over-company" Alphabet earnings reports, Google revealed that for several months already, an artificial intelligence system nicknamed "RankBrain" has been responsible for handling "a large fraction" of their daily user queries. We've always know that about [...]

By | October 29th, 2015|Categories: Google|Tags: , |

How Important Are The Latest Ranking Factors

A recent study published on Moz examined the relative impacts of the latest ranking factors released by Google on both informational and commercial queries. As you'll recall, those two ranking factors are mobile friendliness, and HTTPS, both new ranking factors announced by Google last year, and rolled out in the intervening time period. Mobile Friendliness [...]

By | August 26th, 2015|Categories: Search Engine Optimisation|Tags: , , |

Google Panda Refresh In Progress

After months of relative quite, Google announced last week that they had begun rolling out the newest update to the infamous Panda algorithm, designed to reduce search engine rankings for low quality sites. This update brings Panda (first released in 2011) to version 4.2, and is the 29th official update to the algorithm.  According to [...]

By | July 30th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |

Could Facts Become Google Ranking Signal?

Google has recently published a paper that could look to drastically shake up the way they rank their index in the future. While the level of data handling in the paper is still somewhat hypothetical, Google is looking into using the validity of content on a webpage as a primary ranking signal. In basic terms, [...]

By | April 29th, 2015|Categories: Search Engine Optimisation|Tags: , , |