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Google Algorithms

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Penguin 3.0

Google has confirmed that their anti-spam algorithm, Penguin, was updated for the first time in over a year on Friday 17 October. Penguin is designed to target sites that it deems to be ‘spammy’, especially those that violate Google’s guidelines about links and link building. As of yet, Google hasn’t given any indication about the [...]

By | October 24th, 2014|Categories: Google|Tags: , |

Google Penguin Update – Finally

In early 2012, Google released an algorithm update that was codenamed “Penguin.” This update was touted as an anti-spam measure, apparently mostly aimed at bad linking. Another thing about Penguin was that it wasn’t something you could recover from, (they said), without cleaning up your previous spam. But there was nothing you could do once [...]

By | September 22nd, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |

HTTPS Becomes Ranking Factor

On the 6th of August, Google announced on their Webmaster Central Blog that as of this month, having an SSL certificate (effectively encrypting your URLs and adding the HTTPS protocol to them (rather than the standard HTTP) will be a ranking factor. It's a very minor factor right now. In fact, Google estimates that it [...]

By | August 13th, 2014|Categories: Search Engine Optimisation|Tags: , , |

Google Pigeon Update: What We Know After Week 1

It’s been a week since Google’s Local Search algorithm update was rolled out in the U.S. Since our last article on the subject a few SEO experts have weighed in, reporting any changes they’ve noticed and sharing their opinions about the update on various platforms. The algorithm is still in its early days so we’re [...]

By | August 6th, 2014|Categories: Google|Tags: , , |

Google Updates Local Search Algorithm

Last week Thursday (24 July 2014) Google released its new algorithm update which, though yet unnamed by Google, has been dubbed Pigeon by SEOs. The new algorithm will have a noticeable impact on local search results, mainly within Google Map Search but also in the Google Web Search. So far, the algorithm is only affecting [...]

By | July 31st, 2014|Categories: Google|Tags: , , |

On-Site Content Writing Tips For Sematic Search

The introduction and increasing development of Google’s semantic search - otherwise known as the Hummingbird algorithm update - has not so much thrown the SEO rulebook out the window (despite what many online marketers are saying) as made the rules less black-and-white, and more intelligent. In light of this era of enhanced search engine marketing, [...]

By | June 23rd, 2014|Categories: Search Engine Optimisation, Web Design|Tags: , , |

Google Panda 4.0 Rolls Out

If you've been following along with the on-going state of the SEO industry, you'll know that recent times have been fraught with changes.  On that score at least, things have stayed the same, in that they continue to change, and Google's latest evolution has been the roll-out of the latest update to the Panda algorithm, [...]

By | May 30th, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |

Context Is The Real King

The increasing industry focus on semantic search and context based content has created some of the biggest upsets in SEO in years, as well creating a significant surge in social media marketing. In general though, the only people really upset are old-fashioned SEO’s, who see the new Google Hummingbird algorithm as a giant free for [...]

By | May 30th, 2014|Categories: Search Engine Optimisation|Tags: , , |

The New Approach To Writing SEO Content

The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that's just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We [...]

Hummingbird And The Future Of Search

Late last year, Google rolled out its new search algorithm, named Hummingbird, with the aim of giving users more precise results for their searches. In the past, the Google search results page would be made up of a ranked order of approximate answers (to a user’s query) based on keywords. With Hummingbird though, Google has [...]