Tag Archives: Online Reputation Management

The Challenge Of Brand Authenticity

In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like […]

Understanding Online Reputation Management

In a digital world, word of mouth travels faster than ever before, and the credibility and reputation of your brand are tangible assets that can both accumulate value, or depreciate, depending on a wide range of factors.  With over 60% of users influenced by online reviews, a few negative results online can have a significant […]