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Search Engine Optimisation

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Google Updates SEO Starter Guide

Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has [...]

By | January 31st, 2018|Categories: Search Engine Optimisation|Tags: , , |

Searcher Task Accomplishment – 2017’s Ugly SEO Content

If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task [...]

By | July 27th, 2017|Categories: Search Engine Optimisation|Tags: , , |

The Personalisation Of Search

Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front page, everybody wants to be first. And equally obviously, only one result can be first, and only 10 (but probably fewer) results can be [...]

By | January 26th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Pop-Up Mobile Ad Penalty

Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that load on top of the page you were going to). Intended to improve the user experience for people trying to access content on mobile devices, this change has followed [...]

By | January 25th, 2017|Categories: Search Engine Optimisation|Tags: , , |

Google Reveals RankBrain AI

Ok, maybe not strictly AI in the truest sense, but a few days ago, in the wake of new Google "over-company" Alphabet earnings reports, Google revealed that for several months already, an artificial intelligence system nicknamed "RankBrain" has been responsible for handling "a large fraction" of their daily user queries. We've always know that about [...]

By | October 29th, 2015|Categories: Google|Tags: , |

7 Pack Becomes 3 Pack For Local Results

As of the beginning of this month, Google began implementing a change to the way that the local results are displayed in search.  Where we've been used to search engine results displaying 7 local listings (with the map on the side), Google has now replaced this with only 3 local listings displayed in-line with the [...]

By | August 26th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |

Optimise PDF Files For SEO

If you upload PDF's to your site for your visitors to read or download, it's a good idea to keep in mind that in many cases, Google can read that PDF and even display its contents in search engine results.  As far as Google is concerned, a PDF is just another type of web page, [...]

Google Panda Refresh In Progress

After months of relative quite, Google announced last week that they had begun rolling out the newest update to the infamous Panda algorithm, designed to reduce search engine rankings for low quality sites. This update brings Panda (first released in 2011) to version 4.2, and is the 29th official update to the algorithm.  According to [...]

By | July 30th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Structured Snippets

It was announced yesterday in a post on the Google Research Blog that Google has rolled out a new feature that can show tabular data from your page under the description in the search engine results. That means that if you have a table of product specs, for example, on your page, relevant information from [...]

By | September 23rd, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Panda 4.0 Rolls Out

If you've been following along with the on-going state of the SEO industry, you'll know that recent times have been fraught with changes.  On that score at least, things have stayed the same, in that they continue to change, and Google's latest evolution has been the roll-out of the latest update to the Panda algorithm, [...]

By | May 30th, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |