Links have been the subject of great contention, amongst both search engines and search engine optimisers. The problem is search engines still have to be wary of link-building because it’s used abusively for SEO and webmasters doing honest link-building are tired of either having their link-building rendered redundant, or worse yet, actually being punished for […]
Tag Archives: SEO Tips
The robots.txt convention is a file on your site which allows you to specify pages and content on your website that you would prefer search engine web-crawlers not to index. This of course requires the cooperation of the web-crawler. Google, Bing, Yahoo and most major search engines observe the exclusion protocol. It stands in contrast […]
So you own a small company that has a few outlets that offer services to the local area. Nonetheless, you’ve heard that even local businesses need some sort of web presence. Not just to attract new customers but to show the ones you have that your company is still relevant. Finally, your website is built. […]
In a recent interview between Eric Enge and Matt Cutts, head of the Search Quality Team at Google, they explored some of the recent concerns SEO practitioners have had since Google released Penguin, which plans to progressively change the way they would index content in the future. We look at some of the search engine optimisation […]
As websites fight to get noticed on the rankings, we can understand why many webmasters may make use of unethical search engine optimisation practices to get ahead. However, as algorithms become more sophisticated in recognising these methods, they become not only redundant but actually harmful to your sites rankings. We have a look at some […]
As the importance of search engine optimisation becomes ever more apparent, there are more and more SEO companies to choose from, and all of them are claiming to be SEO experts. For people who know that they need search engine optimisation, that makes it difficult to choose the best SEO company. And with some companies […]
Having an online business is the new popular trend these days. Business owners have realised the need to have an online over other types of businesses. This is why there are now so many online businesses today. The more businesses there are means that there is more competition. So how can online businesses get to […]
The average SEO results optimised site has shown that, if 5000 visitors arrive via the search engines, 4000 different keyphrases will have been used to find the site. A wide variety of search terms can be used for different industries. A person looking for an insurance company might search, “life insurance”, “short term insurance”, “cheap […]
Honestly, most web marketing professionals agree that Google SEO offers substantially greater returns than Google PPC. However, the truth of this can be debated depending on the nature of your business as well as your immediate needs. To help with your decision, and to outline the benefits, as well as the drawbacks of both SEO […]
A massive majority of traffic on the Internet is driven by the leading search engines – like Google – if your website cannot be found quickly via search engines, you are missing out on a great deal of potential business. Driving traffic to your website provides revenue and exposure like nothing else and SEO is […]
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