Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is particularly important to users. The Norman Nielsen Group, world renowned usability experts, recently released the results of a study they performed in which they asked participants [...]
The forms on your website are a crucial part of the lead generation process, and as such, it's important to keep their overall usability in mind when planning your form. Remember, every additional step in the process is an additional barrier to the user completing the form, and every form field that they have to [...]
In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]
The speed at which your site loads, (or page speed) has been considered one of the more important ranking factors in Google for some time already. With Google's focus on the user experience, a fast site is seen as being more user friendly, and therefore more deserving of a higher ranking. To help website owners [...]
