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Which Social Media Platform?

Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media platform to promote or advertise your business is an essential part of an effective marketing strategy. Each can have benefits and drawbacks, depending on the type [...]

By | February 28th, 2020|Categories: Online Marketing, Social Media|Tags: , , |

Twitter Tests Flags For False Tweets

With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by labelling tweets from politicians and other public figures as being likely to be "harmfully misleading." A leaked demo, (later confirmed by Twitter) showed brightly coloured labels prominently displayed [...]

By | February 27th, 2020|Categories: Social Media|Tags: , , |

Internet 2020 – Changing Behaviours

In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed the way the people interact with it, and search for information with it. And as it evolves, those behaviours will continue to change [...]

By | January 31st, 2020|Categories: Online Marketing|Tags: , |

POPI Adoption Expected Soon

Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not yet been adopted. Last week however, the Chairperson of the Information Regulator of South Africa indicated that her office had requested the President adopt the remaining provisions and [...]

By | January 31st, 2020|Categories: News, Online Marketing, Retention Marketing|Tags: , |

Google To Drop 3rd-Party Cookies

In a move that is causing consternation across the world, Google has announced plans to drop support for 3rd-party cookies from Chrome in 2022. Cookies have long been the backbone of internet marketing efforts, and they're what lets advertisers follow you around with banners for sites you visited in the past. (They're also what lets [...]

By | January 31st, 2020|Categories: Google Ads|Tags: , , |

How To Get The Best Search Results

As pervasive as Google has become for almost everybody, there are still a few tricks you can use, to make sure that Google can give you the result you're looking for.  According to Daniel Russell, senior research scientist for search quality at Google, these are the best tips he can give for getting optimum search [...]

By | November 29th, 2019|Categories: Google|Tags: , |

Leaked Facebook Emails Reveal Poor Data Practices

According to internal messages leaked from Facebook earlier this month, top-level employees strategised about how they could leverage the vast quantity of user data Facebook controls in order to limit or disadvantage companies which they perceive as threats, including YouTube, Twitter and Amazon. Although Facebook does not sell user data, it does share some of [...]

By | November 29th, 2019|Categories: News, Social Media|Tags: , , |

Instagram Like Removal Expands To US

Following on from their initial trials in 7 other countries, Facebook-owned Instagram has now expanded the trial to the US, hiding "like" counts on posts for a selection of users, in order to test the feature. At a recent Wired event, the CEO of Instagram, Adam Mosseri, announced that the company was willing to make [...]

By | November 29th, 2019|Categories: Social Media|Tags: , |

Payfast Introduces Split Payments

In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such as online marketplaces, the ability to automatically split any payment into specified percentages and pay the relevant percentage to the specified parties. According to Payfast's Managing Director Jonathan Smit, [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: |

User Experience: Contact Page

Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is particularly important to users. The Norman Nielsen Group, world renowned usability experts, recently released the results of a study they performed in which they asked participants [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: , , |