Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has leveraged into the accurate targeting that underpins its profitable paid marketing service. Originally announced earlier last year, Facebook pushed back enough that Apple delayed the […]
Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the economic impact of 248 days of lock-down in South Africa. Online Sales Increase Overall, it looks like online sales did experience an increase, with […]
In a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware of “Instant EFT” payment options on Ecommerce sites, calling them fundamentally unsafe and potentially leaving users open to fraud, and without recourse. Offered by many major payment gateway providers, […]
Twitter made two recent announcements about changes to the platform, one of which was the launch of their new “Fleets” messaging, which allows users to send a series of short messages (text, images or video clips) that disappear after 24 hours. Fleets? Fleets give Twitter users a way of posting an Instagram Stories-like series of […]
Google My Business, (previously known as Google Business Listings) is a free directory-like service that allows business owners to list their business, and have it show up on Google Maps, and in local search results for searches. Over the years, the amount of real estate that’s been taken up by ads and local business listings […]
In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously limited to no more than 20% of the ad image being covered by text. These text restrictions have long been a bone of contention for advertisers, often […]
3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI, and Patagonia among other groups withdrawing their advertising from Facebook in the wake of the death of George Floyd in police custody, the World Federation of […]
After a 16 month long investigation, followed by a virtual hearing with the CEO’s of Apple, Amazon, Facebook and Google (Alphabet), the US House Judiciary committee released a 449 page report at the beginning of this month, detailing the results of their investigation into anti-trust allegations against the companies that are commonly seen as the […]
With the unprecedented shift to remote working at the start of the nationwide lock-down nearly 6 months ago, many companies, and especially large corporate ones, discovered a surprising benefit to working from home. Multiple companies reported an increase in productivity that it is believed has paved the way for a “blended” future model for office […]
As we all know, online privacy, the security of user data, and the use which that data is put to have become significant issues at this stage of the evolution of our digital environment. As part of efforts to address those concerns, the EU passed the GDPR (General Data Protection Regulation) in 2018, which governed […]