If you use a pay per click campaign as part of your online marketing efforts, you should be tracking and analysing all your data, and you’re all doing that, right? If you are, then you might have noticed that your PPC dashboard numbers don’t necessarily match your analytics dashboard data. In this article, we’ll suggest […]
Google Trends is a public web tool released by Google, that provides a graphic representation of how frequently any given term is searched for, according to date, region and language. This lets you see when, and how frequently, people are looking for certain search terms. It also lets you compare up to five different search […]
Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist. A Mechanical Engineer with an MBA in Finance and Information Management Systems, his career has largely focused on decision support systems […]
The relatively recent launch of Microsoft’s new search engine Bing has also launched a new online debate. Which search engine is better? Since Microsoft and Yahoo have partnered up, with Yahoo’s search now powered by Bing, they’ve cornered a respectable, if still nonthreatening, share of the search market. In the US at least. The jury […]
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business through search engine results. By combining a variety of techniques, SEM sets out to make your website a prominent result for users searching for any product or service you offer. By increasing the relevance […]
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert. Common places to find pay per click advertisements include search engines, and sites focusing on content, such as blogs, or involved in affiliate marketing plans. In […]
One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings. In reality though, SEO is nothing of the sort. Rather, SEO is a focused strategy that needs to be […]
Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour. Google Analytics have proved immensely valuabl e in determining online trends, and it’s greatest advantage has been to the […]
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results. A PPC campaign […]
The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received. Content effectively consists […]
