Google Analytics Guru – Avinash Kaushik

Few names stand out as much, in the field of website analytics, as that of Avinash Kaushik, co-founder of Market Motive, author of Web Analytics: An Hour A Day, and Google’s official Analytics Evangelist. A Mechanical Engineer with an MBA in Finance and Information Management Systems, his career has largely focused on decision support systems […]

Pay Per Click Advertising

Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert. Common places to find pay per click advertisements include search engines, and sites focusing on content, such as blogs, or involved in affiliate marketing plans. In […]

The SEO Quick-Fix Illusion

One of the major misconceptions about search engine optimisation, (SEO), is that it’s a quick fix that SEO professionals can simply add onto your finished website after the fact, to help you get the best rankings. In reality though, SEO is nothing of the sort. Rather, SEO is a focused strategy that needs to be […]

Google Analytics – Web Tracking By Numbers

Google Analytics is a free service from Google that allows users to track data about visitors to their site. It achieves this by generating detailed statistics that may be analysed, to create an accurate picture of user behaviour. Google Analytics have proved immensely valuabl e in determining online trends, and it’s greatest advantage has been to the […]

A PPC Advertising Campaign

PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results. A PPC campaign […]

Content Is Packaged Information

The internet is driven by information. And in this day and age, it could even been said that it’s drowning in it. The ease with which the internet brings information on any conceivable topic direct to the user has had unexpected side-effects on the way that content is both presented and received. Content effectively consists […]