SEO is Not IT – Not Just For Techies

It seems that even in the technology-dominated society in which we live there are still many people struggling with a few tech-oriented concepts. For instance, not everything involving a computer or the Internet is the exclusive domain of the elite few, the IT techies. The accessibility of the Internet has made it a tool to […]

Measuring Advertising

Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.” Have you heard this claim before? Most likely, you have, it’s not an uncommon statement, after all. But it’s a lie! Those who […]

Characteristics Of Good Web Design

A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. SEO Web Design A correctly designed website is automatically optimised for search engines. The rule of thumb is that if your website is easy for people to use, chances are the search engines will love […]