It seems that even in the technology-dominated society in which we live there are still many people struggling with a few tech-oriented concepts. For instance, not everything involving a computer or the Internet is the exclusive domain of the elite few, the IT techies. The accessibility of the Internet has made it a tool to […]
When it comes to where and how we invest our money, I think most of us would agree that knowing if we’re seeing a sizeable return on investment is an important matter to consider. A matter well worth a further investment of some time. Marketing your business is an investment. You invest your money into […]
It’s scary to me that so many companies spend huge amounts of money on their marketing campaigns without knowing how much of a return those campaigns are giving them. Do you know the cost of each lead you get? If not maybe you should seriously consider finding out. After all, if you don’t know the […]
Have you heard those whispered words of dissension? The voices that claim the unimaginable? The words that indicate your money disappearing into the darkened woods of uncertainty…The words “Advertising is not measurable.” Have you heard this claim before? Most likely, you have, it’s not an uncommon statement, after all. But it’s a lie! Those who […]
A properly designed website is both user friendly and SEO friendly, while also being persuasive enough to optimise for visitor-to-customer conversion. SEO Web Design A correctly designed website is automatically optimised for search engines. The rule of thumb is that if your website is easy for people to use, chances are the search engines will love […]
