Call Tracking
Markets | Benefits | How It Works | Solutions | What’s Included? | What It Costs
Why You Should Use Call Tracking
Calls Account For Over 50% of Business Leads
When you’re calculating how effective any form of advertising is for your business, you need to make sure that you’re taking all types of leads into consideration.
Call Tracking helps you make better decisions about investing your budget by helping you include the calls that your advertising is generating as part of the equation.
Calls
Web Forms
Social Messages
Calls
Online Marketing
Offline Marketing
Call Tracking Benefits
Actual
Lead Volumes
Make calls part of your lead volume calculations.
Actual Cost
Per Lead
Understand the true cost of your leads.
Measure Ad Effectiveness
Know which advertising works best.
Data Driven
Decision Making
Allocate budgets based on accurate lead data.
Optimisation Of
Ad Accounts
Improve your ad optimisation with better campaign data tracking.
Higher Return
On Ad Spend
Improve your return on ad spend by making better, data-driven, decisions
How It Works
A potential customer
views your ads.
They phone a Call
Tracking number.
The call redirects
to your office number.
You analyse advertising call performance
Call Tracking Solutions
Every business is different, and uses different ways to advertise their service or product offerings, so we offer different solutions to meet your needs.
Static Number Call Tracking
Ideal for companies who invest in magazines, newspapers, billboards, flyers, and radio ads, and have a limited budget for online advertising.
Add a single Call Tracking number to each form of advertising, advert or campaign and track how many phone calls they generate for your business.
Advanced Google Ads Call Tracking
If you’re running a Google Ads campaign and are spending more than R5k per month, this is a great option to optimise your advertising campaigns more effectively.
When your team logs into Google Ads, the number of calls generated by a specific ad, campaign or keyword will be included with your form completions or other conversions, so you can optimise your campaigns based on the actual number of conversions they received.
Along with the insights as to the number of calls from each Search Keyword. We track the number of calls from Youtube, Discovery, Shopping and Display and so much more..
All Website Visits Call Tracking
This solution includes Advanced Google Ads Call Tracking, and it also tracks calls from all other website visitors.
You’ll be able to see the number of calls you get from Direct Visitors, Google Organic (SEO), along with all your Campaigns such as Facebook, Newsletters, Tiktok, Twitter, LinkedIn and more within your Google Analytics account.
If you use some form of online media to send visitors to your site, this solution will track the source of the calls made by those visitors.
What’s Included
Google Analytics & Ads Integration
We post calls as events to Google Analytics, and with an Advanced Package, as conversions to Google Ads
Google Sheets
We can pass all call data to a Google Sheet of your choosing.
Data Studio / Looker Template
We can supply you a template, so that you can create custom reports from your Google Sheets data.
Call Attribution
If someone calls you on multiple occasions, we can show you the history of their call sources, e.g. they first called from a Google Ad and next after going to your website. (Advanced Packages Only)
Missed Call Reports
If somebody calls your offices and the call isn’t answered, we’ll email you a list of those missed calls the following day.
Email Reports
We will send you weekly and monthly PDF Reports.
Live Reports
Login and view live reports.
Local SA Support
We are based in South Africa and only
offer Call Tracking for South African
businesses.
What It Costs
Select a static number package for individual ads, platforms or media, or one of the other packages which include a minimum of 10 Call Tracking Numbers, so you can display a unique number to 10 simultaneous visitors from any source, (All Website Visits) or 10 simultaneous Google Ads visitors (Advanced Google Ads) on your website at any one time.
This usually equals an average of approximately 300 visitors per day depending on your website traffic. For a more accurate estimate on your own site, share Google Analytics read-only access with [email protected].
Call Tracking Numbers |
Monthly Cost | Local Call Forwarding Minutes |
|
---|---|---|---|
Static Numbers Choose 1 number for each place you advertise. |
1 | R310 + VAT | 2,000 |
5 | R1,190 + VAT | Unlimited | |
10 | R1,990 + VAT | Unlimited | |
20 | R3,150 + VAT | Unlimited | |
Advanced Google Ads |
10 | R650 + VAT | 5,000 |
25 | R1,490 + VAT | Unlimited | |
50 | R2,490 + VAT | Unlimited | |
100 | R4,390 + VAT | Unlimited | |
All Website Visits |
10 | R310 + VAT | 5,000 |
25 | R310 + VAT | Unlimited | |
50 | R310 + VAT | Unlimited | |
100 | R310 + VAT | Unlimited |
Cancel at any time.
Additional local call forwarding minutes billed at 10 cents per minute.
Cell phone forwarding available from our telecoms partner.
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