Traffic numbers on their own do not grow a business. Knowing which numbers matter, and what to do about them, does. In this category we unpack website analytics in plain language: how Google Analytics 4 measures revenue, why spam referrals pollute your reports, how long you should keep your data, and how to read real time figures without being misled by them.

You will also find practical pieces on protecting your analytics from outside interference and on the measurement tools we build ourselves, including the GoGee online marketing assessment, which pulls your advertising, search and social data into one clear picture.

Whether you check your stats daily or avoid them entirely, these articles will help you understand what your website is telling you and where to act first.