Yesterday, almost 18 years after launching their Google Ads platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, “simpler” brands and solutions will help advertisers and publishers choose the right solutions to deliver ads to consumers across devices and channels.

Google Ads Becomes Ads

The well known, and long familiar, Google Ads is now going to be known simply as “Google Ads.” The brand will represent their full range of advertising options across all Google properties, partner sites and apps, from YouTube to Google Maps to Google Play and more.

As well as this rebrand, they’re also introducing “Smart Campaigns” which are designed to make it easier for small businesses to get more out of Google Ads.

DoubleClick & Analytics 360 Becomes Google Marketing Platform

Combining ads and analysis, Google has merged their DoubleClick advertiser options and the Google Analytics 360 Suite under a single brand, the  Google Marketing Platform. This enterprise option is intended to help marketers plan, buy, measure and optimize digital media and customer experiences in one place.

DoubleClick For Publishes & Ad Exchange Becomes Google Ad Manager

And finally, the platforms for people monetising content, which allows them to opt into Google’s Display Network and show ads on their own sites, has become Google Ad Manager, intended to simplify the monetisation of content across multiple channels.