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Google My Business Update

Up until recently, the Google My Business (formerly known as Google Business Listings) dashboard only showed your address when you went to edit it, and not a map showing where they believed that address to be. It looks like that's busy changing now, with several users reporting that they are seeing a visual representation of [...]

By | October 29th, 2018|Categories: Google, Search Engine Optimisation|Tags: , |

20 Years Of Google

20 years ago this month, and two years after it was launched internally at Stanford University by Larry Page and Sergey Brin, Google was officially incorporated as a company. At first, they didn't get much attention, being only one of a large number of competing search engines and "web portals," but within a few months [...]

By | September 19th, 2018|Categories: Google, News|Tags: , |

Google & Mastercard In Deal To Track Retail Sales

Everybody knows that tracking conversions is one of the most important part of your online business. We go to a lot of trouble to accurately identify the source of leads and sales on your website, because it's the only way to know whether or not your marketing is being effective. But Google, being Google, has [...]

By | September 19th, 2018|Categories: Google|Tags: , |

Gmail Uses AI To Help You Save Time

If you're a regular Gmail user, you might have already seen how Google is using their AI to help save you time when it comes to answering your emails if you've been using their Inbox. Now, with the latest roll-out of changes to their standard browser-based Gmail, the feature is being seeing in the wild [...]

By | August 31st, 2018|Categories: Google|Tags: , |

YouTube Go Launched In South Africa

A new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According to Mzamo Masito, Google Africa CMO, “People in South Africa love YouTube, but the current app is too data-heavy for it to be usable to most viewers, [...]

By | August 30th, 2018|Categories: Google, Social Media|Tags: |

Google Faces Biggest Anti-Trust Fine Ever

In Europe's biggest ever anti-trust claim, Google is facing a potential US$ 5 Billion fine for anti-competitive practices relating to their use of the mobile Android operating system to "stifle competition." According to the charge, Google uses the mobile operating system (which is installed on 80% of the smartphones in the world), to unfairly favour [...]

By | July 27th, 2018|Categories: Google, News|

Google Rebrands Advertising Products

Yesterday, almost 18 years after launching their Google Ads platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, "simpler" brands and solutions will help advertisers and publishers choose the right solutions [...]

By | June 28th, 2018|Categories: Google, Google Ads, News|Tags: , |

Page Speed Affects Mobile Search Ranking

Earlier this year, Google announced that as part of their "Mobile First" drive, and their on-going commitment to providing answers to search queries as fast as possible, they will, as of July this year, be treating website page loading speed as a ranking factor on mobile searches. Speed has already been a ranking factor for [...]

By | May 31st, 2018|Categories: Google, Search Engine Optimisation|Tags: , , |

South Africa According To Google

With around 40,000 searches being processed every second by Google, the internet giant can provide some interesting insights into the everyday lives of the people who use it. They use this data to help them understand the intent of users, and improve the user experience by providing relevant information as quickly as possible. Every year, [...]

By | May 31st, 2018|Categories: Google, News|Tags: , |

Guide To Google SERP Features

Search engines, and especially Google, are always working to improve the user experience. In essence the whole point of search engine is to provide relevant and accurate information as quickly and as effectively as possible on request. Over time Google has developed advanced ways to deliver information to users almost instantly. One of the ways [...]

By | April 25th, 2018|Categories: Google|Tags: , , |