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Google Ad Practices Under Investigation

Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]

By | September 30th, 2019|Categories: Google, Google Ads, News, Online Marketing|Tags: , |

Google Terminates Controversial Chinese Project

At a Senate Judiciary Committee hearing earlier this month, Karan Bhatia, Google's VP of Public Policy, admitted that the company's controversial plan to re-launch its search engine in China while complying with the country's restrictive internet censorship laws had been underway, but said that that it had been cancelled. The new Chinese version of Google [...]

By | July 31st, 2019|Categories: Google, News|Tags: , |

YouTube Tips

With around 2 billion active users, YouTube is one of the most popular and widely used online platforms in existence, and it is just as popular in SA as anywhere else, with more than 13 million South Africans viewing content on the platform. In fact, chances are that you use YouTube yourself, and with that [...]

By | June 28th, 2019|Categories: Google|Tags: , |

Google Core Update June 2019 – Search Relevance

The latest update to the core Google algorithm began rolling out this month, and has been classified as a "broad" update. In effect, broad updates mean that Google has no actionable advice for website or content owners, and that there is nothing they need to do in order to "fix" any perceived changes. Google notifies [...]

By | June 28th, 2019|Categories: Google, Search Engine Optimisation|Tags: , , |

Google My Business Update

Up until recently, the Google My Business (formerly known as Google Business Listings) dashboard only showed your address when you went to edit it, and not a map showing where they believed that address to be. It looks like that's busy changing now, with several users reporting that they are seeing a visual representation of [...]

By | October 29th, 2018|Categories: Google, Search Engine Optimisation|Tags: , |

20 Years Of Google

20 years ago this month, and two years after it was launched internally at Stanford University by Larry Page and Sergey Brin, Google was officially incorporated as a company. At first, they didn't get much attention, being only one of a large number of competing search engines and "web portals," but within a few months [...]

By | September 19th, 2018|Categories: Google, News|Tags: , |

Google & Mastercard In Deal To Track Retail Sales

Everybody knows that tracking conversions is one of the most important part of your online business. We go to a lot of trouble to accurately identify the source of leads and sales on your website, because it's the only way to know whether or not your marketing is being effective. But Google, being Google, has [...]

By | September 19th, 2018|Categories: Google|Tags: , |

Gmail Uses AI To Help You Save Time

If you're a regular Gmail user, you might have already seen how Google is using their AI to help save you time when it comes to answering your emails if you've been using their Inbox. Now, with the latest roll-out of changes to their standard browser-based Gmail, the feature is being seeing in the wild [...]

By | August 31st, 2018|Categories: Google|Tags: , |

YouTube Go Launched In South Africa

A new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According to Mzamo Masito, Google Africa CMO, “People in South Africa love YouTube, but the current app is too data-heavy for it to be usable to most viewers, [...]

By | August 30th, 2018|Categories: Google, Social Media|Tags: |

Google Faces Biggest Anti-Trust Fine Ever

In Europe's biggest ever anti-trust claim, Google is facing a potential US$ 5 Billion fine for anti-competitive practices relating to their use of the mobile Android operating system to "stifle competition." According to the charge, Google uses the mobile operating system (which is installed on 80% of the smartphones in the world), to unfairly favour [...]

By | July 27th, 2018|Categories: Google, News|