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Search Engine Optimisation

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Google Core Update June 2019 – Search Relevance

The latest update to the core Google algorithm began rolling out this month, and has been classified as a "broad" update. In effect, broad updates mean that Google has no actionable advice for website or content owners, and that there is nothing they need to do in order to "fix" any perceived changes. Google notifies [...]

By | June 28th, 2019|Categories: Google, Search Engine Optimisation|Tags: , , |

Mobile Page Speed – New Industry Benchmarks

Page speed has been one of Google's over 200 ranking signals for nearly 10 years now, but it only became an acknowledged factor for mobile ranking in 2018. With that update, (the Page Speed Update), it became crucial for businesses to provide a fast web experience across the board. No matter what people are doing [...]

By | April 30th, 2019|Categories: Search Engine Optimisation|Tags: , |

Google Core Update

On March 12th 2019, Google released their latest update to the search engine algorithm. originally dubbed "Florida 2" by SEO's, Google took the unusual (but not unprecedented) step of interrupting discussion to rename the update "Google Core Update - March 2019." As is usual these days, Google was reticent about what this update would effect, [...]

By | March 28th, 2019|Categories: Search Engine Optimisation|Tags: |

Understanding 301 Redirects

A 301 Redirect is an instruction to both Google, and to anybody who visits the site, that the content they are looking for has permanently moved to a new location, and it will redirect any visitors to the old URL to the new location. This is in contrast to a 302 redirect, which is an [...]

By | January 30th, 2019|Categories: Search Engine Optimisation|Tags: , |

Google My Business Update

Up until recently, the Google My Business (formerly known as Google Business Listings) dashboard only showed your address when you went to edit it, and not a map showing where they believed that address to be. It looks like that's busy changing now, with several users reporting that they are seeing a visual representation of [...]

By | October 29th, 2018|Categories: Google, Search Engine Optimisation|Tags: , |

Google Recommends 301 Redirects For HTTPS Migration

As you'll know, Google has recently been putting more emphasis than before on securing your site via HTTPS, or Secure Socket Layer (SSL) technology. This is a form of encryption that helps protect your website against certain types of attack, and helps prevent website communication (the transfer of data) from being intercepted. This is especially [...]

By | August 30th, 2018|Categories: Search Engine Optimisation|Tags: , |

Page Speed Affects Mobile Search Ranking

Earlier this year, Google announced that as part of their "Mobile First" drive, and their on-going commitment to providing answers to search queries as fast as possible, they will, as of July this year, be treating website page loading speed as a ranking factor on mobile searches. Speed has already been a ranking factor for [...]

By | May 31st, 2018|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Confirms Algorithm Update

Ah, for the good old days when Google announced updates and gave them cute names like "Penguin" and "Panda." But those days are gone, and it was only after webmaster noticed changes in site rankings, and speculated about a new update, that Google announced (via Twitter in fact), that they had actually carried out a [...]

By | March 28th, 2018|Categories: Search Engine Optimisation|Tags: , |

Google Updates SEO Starter Guide

Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has [...]

By | January 31st, 2018|Categories: Search Engine Optimisation|Tags: , , |

Fewer Featured Snippets

Ever since their appearance, featured snippets (or answer boxes) have been a prized search position, and much thought (and many strategies) have gone into getting them to appear for specific queries or sites. Earlier this year, a study was run on their prevalence, and noted SEO tools and data analysis company Ahrefs reported that featured [...]

By | November 28th, 2017|Categories: Search Engine Optimisation|