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Virtual Meeting Do’s & Don’ts

With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote work, video conferencing is truly coming into its own as a tool for collaboration, both internally, and with clients. With that in [...]

By | March 30th, 2020|Categories: Online Marketing|Tags: |

Marketing In The Time Of Lock-Down

The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many uncertainties for the future of both small and large businesses, and indeed, even the global economy. With both business and private concerns facing unprecedented restrictions and [...]

By | March 30th, 2020|Categories: Online Marketing, Uncategorized|Tags: , , |

Managing Your Marketing In Times Of Crisis

With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with difficult decisions to make in the face of challenging circumstances. And make no mistake, these are challenging times for business, and we need to be prepared [...]

By | March 20th, 2020|Categories: Online Marketing|

Which Social Media Platform?

Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media platform to promote or advertise your business is an essential part of an effective marketing strategy. Each can have benefits and drawbacks, depending on the type [...]

By | February 28th, 2020|Categories: Online Marketing, Social Media|Tags: , , |

Internet 2020 – Changing Behaviours

In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed the way the people interact with it, and search for information with it. And as it evolves, those behaviours will continue to change [...]

By | January 31st, 2020|Categories: Online Marketing|Tags: , |

POPI Adoption Expected Soon

Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not yet been adopted. Last week however, the Chairperson of the Information Regulator of South Africa indicated that her office had requested the President adopt the remaining provisions and [...]

By | January 31st, 2020|Categories: News, Online Marketing, Retention Marketing|Tags: , |

Payfast Introduces Split Payments

In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such as online marketplaces, the ability to automatically split any payment into specified percentages and pay the relevant percentage to the specified parties. According to Payfast's Managing Director Jonathan Smit, [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: |

User Experience: Contact Page

Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is particularly important to users. The Norman Nielsen Group, world renowned usability experts, recently released the results of a study they performed in which they asked participants [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: , , |

Google Ad Practices Under Investigation

Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]

By | September 30th, 2019|Categories: Google, Google Ads, News, Online Marketing|Tags: , |

Black Friday Figures & Stats

Well, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of time. In the meanwhile, here are some interesting stats about Black Friday in South Africa: Record Sales Despite being an American tradition, [...]

By | September 30th, 2019|Categories: Online Marketing|Tags: |