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User Experience: Form Building

The forms on your website are a crucial part of the lead generation process, and as such, it's important to keep their overall usability in mind when planning your form. Remember, every additional step in the process is an additional barrier to the user completing the form, and every form field that they have to [...]

By | May 31st, 2019|Categories: Online Marketing|Tags: , , |

Ecommerce – Communicate Your Specials

If you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's important for you to make it easy for users to qualify for these discounts, or to be aware of whatever special offers you have available. Below, you'll [...]

By | March 29th, 2019|Categories: Conversion Optimisation, Online Marketing|Tags: , |

South Africans Online

According to the Global State Of Digital In 2019 report by Hootsuite, South African's spend among the most time online of any country, with an average of nearly 8.5 hours a day spent online, compared to a bit over 6.5 hours a day for US users. This is despite the fact that we still have [...]

By | February 27th, 2019|Categories: News, Online Marketing|Tags: , , |

The Law And Digital Media

It has long been the case that the law lags behind our social and technological development, sometimes by a considerable margin. However, it looks like the law is finally getting ready to catch up when it comes to digital platforms like Facebook, as regulators in several countries are in the process of proposing a range [...]

By | February 27th, 2019|Categories: Online Marketing|Tags: , |

Understanding Business Intelligence

The concept of business intelligence has been becoming more and more popular these days, but it's important to understand the underlying principle in order to start making Business Intelligence (or BI) work for you. According to Techopedia, Business Intelligence involves the use of computing technologies for the discovery, identification, and analysis of business data to [...]

By | January 30th, 2019|Categories: Online Marketing|Tags: , , |

Tips For Mobile Ecommerce

With mobile searches now outstripping desktop searches thanks to the prevalence of smart phones and other mobile devices, the importance of considering mobile usability, for ecommerce specifically, is now greater than ever before. Although purchases are still made more frequently on desktops in South Africa, even that last bastion of desktop dominance is starting to [...]

By | November 29th, 2018|Categories: Online Marketing|Tags: , |

Shopping Carts And Wishlists

In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]

By | November 28th, 2018|Categories: Online Marketing, Web Design|Tags: , , |

Write Better Website Content

Writing content for your website can be one of the most challenging parts of getting a new site. Whether it's sales related content for the main areas of the site, or articles for your blog to inform and educate visitors, or improve your search engine optimisation, it's important to get it right. With that in [...]

By | July 27th, 2018|Categories: Online Marketing|Tags: |

Brands & Storytelling: Tell Stories That Matter To You

Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been a human constant throughout recorded history, and undoubtedly even before. As much as the world has changed, and social media, video chatting and many [...]

By | February 26th, 2018|Categories: Conversion Optimisation, Online Marketing, Retention Marketing, Social Media|Tags: , |

Stay Online – Stay In Business

In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although [...]

By | September 21st, 2017|Categories: News, Online Marketing|Tags: , |