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Google, Facebook & The News

It has been a tumultuous month for Facebook and Google, as the world watched with interest while Australia threatened to make them pay for any local news content they displayed, Google threatened to pull out of Australia completely (to Microsoft's delight, as Bing was touted as a replacement) and Facebook simply banned the posting of [...]

By | February 26th, 2021|Categories: Online Marketing|Tags: , , |

WhatsApp – Facebook Data Sharing

A poorly explained and understood announcement by Facebook recently has led to unprecedented growth in the user bases of both Signal and Telegram, rivals to the Facebook-owned WhatsApp. In the week after the Facebook announcement, which notified users of WhatsApp that they would lose access to the platform after February 8th unless they accepted the [...]

By | January 27th, 2021|Categories: Online Marketing, Social Media|Tags: , , |

Apple Changes Affect Facebook Marketing

Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has leveraged into the accurate targeting that underpins its profitable paid marketing service. Originally announced earlier last year, Facebook pushed back enough that Apple delayed the [...]

By | January 27th, 2021|Categories: Online Marketing, Social Media|Tags: , |

Sales Down On Black Friday 2020

Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the economic impact of 248 days of lock-down in South Africa. Online Sales Increase Overall, it looks like online sales did experience an increase, with [...]

By | November 30th, 2020|Categories: Online Marketing|Tags: , |

Financial Regulators Warn Against Instant EFT

In a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware of "Instant EFT" payment options on Ecommerce sites, calling them fundamentally unsafe and potentially leaving users open to fraud, and without recourse. Offered by many major payment gateway providers, [...]

By | November 27th, 2020|Categories: News, Online Marketing|Tags: |

Understanding Google My Business Insights

Google My Business, (previously known as Google Business Listings) is a free directory-like service that allows business owners to list their business, and have it show up on Google Maps, and in local search results for searches. Over the years, the amount of real estate that's been taken up by ads and local business listings [...]

By | November 27th, 2020|Categories: Online Marketing, Search Engine Optimisation|Tags: |

Online Shopping Post Covid-19

Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce options for the same retailers. World-wide, retail floorspace has been steadily declining for the last 20 years, with for example the UK losing 20% of its retail space [...]

By | September 28th, 2020|Categories: Online Marketing|Tags: |

eCommerce Surges Under Lock-Down

While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has grown by leaps and bounds. Uptake of eCommerce has traditionally lagged behind here for a large number of reasons, including lack of internet penetration, credit issues, and [...]

By | July 31st, 2020|Categories: News, Online Marketing|Tags: , |

Hacking On The Increase

According to numerous recent reports (and borne out by our own experience after the past few months), the incidences of hacking and phishing attacks on websites and workers has increased by as much a 6-fold since the onset of the global pandemic. According to the Information Security Group, hacking attempts are up 37% month on [...]

By | July 31st, 2020|Categories: Online Marketing, Web Design|Tags: |

Virtual Meeting Do’s & Don’ts

With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote work, video conferencing is truly coming into its own as a tool for collaboration, both internally, and with clients. With that in [...]

By | March 30th, 2020|Categories: Online Marketing|Tags: |