Hiding your Black Friday specials up until the last minute might seem like a good idea to get all the full price sales you can, but you may actually be hurting your performance. Whether you sell Toilet Paper or Power Tools, Black Friday is all about psychology, and the opportunity for every industry to expand […]
Category Archives: Online Marketing
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed “App Tracking Transparency” feature, which will require that users give permission for apps to track them across other apps and websites. Given the extent to which Facebook relies on advertising revenue, they are understandably unhappy about it, and […]
It has been a tumultuous month for Facebook and Google, as the world watched with interest while Australia threatened to make them pay for any local news content they displayed, Google threatened to pull out of Australia completely (to Microsoft’s delight, as Bing was touted as a replacement) and Facebook simply banned the posting of […]
A poorly explained and understood announcement by Facebook recently has led to unprecedented growth in the user bases of both Signal and Telegram, rivals to the Facebook-owned WhatsApp. In the week after the Facebook announcement, which notified users of WhatsApp that they would lose access to the platform after February 8th unless they accepted the […]
Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has leveraged into the accurate targeting that underpins its profitable paid marketing service. Originally announced earlier last year, Facebook pushed back enough that Apple delayed the […]
Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the economic impact of 248 days of lock-down in South Africa. Online Sales Increase Overall, it looks like online sales did experience an increase, with […]
In a surprising announcement, South African financial bodies the Reserve Bank, and the Financial Sector Conduct Authority, issued a warning this week that consumers should beware of “Instant EFT” payment options on Ecommerce sites, calling them fundamentally unsafe and potentially leaving users open to fraud, and without recourse. Offered by many major payment gateway providers, […]
Google My Business, (previously known as Google Business Listings) is a free directory-like service that allows business owners to list their business, and have it show up on Google Maps, and in local search results for searches. Over the years, the amount of real estate that’s been taken up by ads and local business listings […]
Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce options for the same retailers. World-wide, retail floorspace has been steadily declining for the last 20 years, with for example the UK losing 20% of its retail space […]
While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has grown by leaps and bounds. Uptake of eCommerce has traditionally lagged behind here for a large number of reasons, including lack of internet penetration, credit issues, and […]