Webby Award Honoree 2017 Best Visual Design - Aesthetic

Online Marketing

>Online Marketing

Payfast Introduces Split Payments

In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such as online marketplaces, the ability to automatically split any payment into specified percentages and pay the relevant percentage to the specified parties. According to Payfast's Managing Director Jonathan Smit, [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: |

User Experience: Contact Page

Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is particularly important to users. The Norman Nielsen Group, world renowned usability experts, recently released the results of a study they performed in which they asked participants [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: , , |

Google Ad Practices Under Investigation

Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]

By | September 30th, 2019|Categories: Google, Google Ads, News, Online Marketing|Tags: , |

Black Friday Figures & Stats

Well, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of time. In the meanwhile, here are some interesting stats about Black Friday in South Africa: Record Sales Despite being an American tradition, [...]

By | September 30th, 2019|Categories: Online Marketing|Tags: |

WhatsApp Acting Against Spam

In a recent update on their website, Facebook-owned WhatsApp, arguably now the most popular messaging platform in the world, announced that as of December 7th this year, they will begin taking severe measures against spamming on their platform. This action will not be limited to blocking or deleting spam messages / or accounts, but will [...]

By | June 28th, 2019|Categories: Online Marketing, Social Media|Tags: , , |

User Experience: Form Building

The forms on your website are a crucial part of the lead generation process, and as such, it's important to keep their overall usability in mind when planning your form. Remember, every additional step in the process is an additional barrier to the user completing the form, and every form field that they have to [...]

By | May 31st, 2019|Categories: Online Marketing|Tags: , , |

Ecommerce – Communicate Your Specials

If you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's important for you to make it easy for users to qualify for these discounts, or to be aware of whatever special offers you have available. Below, you'll [...]

By | March 29th, 2019|Categories: Conversion Optimisation, Online Marketing|Tags: , |

South Africans Online

According to the Global State Of Digital In 2019 report by Hootsuite, South African's spend among the most time online of any country, with an average of nearly 8.5 hours a day spent online, compared to a bit over 6.5 hours a day for US users. This is despite the fact that we still have [...]

By | February 27th, 2019|Categories: News, Online Marketing|Tags: , , |

The Law And Digital Media

It has long been the case that the law lags behind our social and technological development, sometimes by a considerable margin. However, it looks like the law is finally getting ready to catch up when it comes to digital platforms like Facebook, as regulators in several countries are in the process of proposing a range [...]

By | February 27th, 2019|Categories: Online Marketing|Tags: , |

Understanding Business Intelligence

The concept of business intelligence has been becoming more and more popular these days, but it's important to understand the underlying principle in order to start making Business Intelligence (or BI) work for you. According to Techopedia, Business Intelligence involves the use of computing technologies for the discovery, identification, and analysis of business data to [...]

By | January 30th, 2019|Categories: Online Marketing|Tags: , , |