At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply on specific posts. This will allow page admins to see things like the actions people take on the pages themselves, including the number of follows and [...]
One of the most important tools you have when you're advertising online is website analytics. It gives you insight into where your website visitors are coming from, what their behaviours are, who your audience is, and what actions they are they taking on your website, with all the permutations thereof. Google Analytics is a free [...]
Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the end of May, they will no longer be retaining Analytics data indefinitely. Instead, they have made it possible for users to set their own data retention [...]
Google Analytics was launched in 2005, and was called Urchin. Since then, it's seen numerous changes and massive growth. The standard Google Analytics is available fee of charge from Google, and is also offered in two additional versions: the subscription based Google Analytics 360, (previously Google Analytics Premium), targeted at enterprise users, and Google Analytics [...]
We've talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam, only to have it sneakily re-appear only a month later. Nothing really got said about it after that, but in the prelude to the thankfully just completed US [...]
Last month we reported that Google appeared to have finally managed to filter out the referral spam that was flooding Analytics with fake traffic. And there was a general rejoicing amongst Analytics analysts and data people, because they'd been complaining about it for a long time. Did We Speak Too Soon? In that last little [...]
The speed at which your site loads, (or page speed) has been considered one of the more important ranking factors in Google for some time already. With Google's focus on the user experience, a fast site is seen as being more user friendly, and therefore more deserving of a higher ranking. To help website owners [...]
For a couple of years now, webmasters and online marketing agencies have been faced with a pernicious problem in Analytics. Referral spam. Referral spam was a technique of submitting fake requests to a website, using the URL of the site that spammers wished to promote. The idea behind it was that webmasters would click through [...]
‘Newer is better’ is a fairly common misconception about the world. This viewpoint is especially prevalent when it comes to the relevancy of financial and economic data. We may think we want the most up-to-date information as it’s released, but it often takes a little longer for the reliability of data to even out. Most [...]
If you're a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it's been replaced by a brand new feature, called In-Page Analytics. This change was announced by Google just over a week ago, and to be honest, we had a moment of confusion about it at [...]
