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Google & Fake News

In the latest salvo in the fake news stakes, Google itself has been identified as a major enabler of the proliferation of websites which spread fake news, or "disinformation." It has been revealed in a recent investigation that many of these sites support themselves through the user of Google's publisher advertising platform, Google Adsense. Adsense [...]

By | October 29th, 2018|Categories: Google Ads, News|Tags: , |

Google Rebrands Advertising Products

Yesterday, almost 18 years after launching their Google Ads platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, "simpler" brands and solutions will help advertisers and publishers choose the right solutions [...]

By | June 28th, 2018|Categories: Google, Google Ads, News|Tags: , |

Google Sets HTTPS Deadline

Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won't matter if the site is not collecting or requesting log-in data or credit card details, [...]

By | February 26th, 2018|Categories: Google, Google Ads|Tags: , |

Exploring The New Google Ads Interface

There has been a lot of debate lately among the Google Ads community regarding the new Google Ads Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New Google Ads Experience” - When trying to get used to it, I always find myself getting frustrated [...]

By | October 30th, 2017|Categories: Google Ads|Tags: , , |

Tappable Mobile Sitelinks

According to Google, more than 50% of searches are done on mobile devices, and in certain countries, mobile searches have overtaken that of desktop searches. So, it is no surprise that Google continues to make major mobile user experience improvements and updates. Some may even call it a “Mobilegeddon.” Based on their research, more than [...]

By | August 31st, 2017|Categories: Conversion Optimisation, Google Ads|Tags: , |

Google Introduces New Ad Filter

Google recently announced plans to add a default ad filter on the chrome web browser to filter out ads that create a frustrating web user experience. Though this may seem to be answered prayers for web browser users, what does it actually mean for advertisers who make revenue from online ads? Why Does Google Want [...]

By | July 27th, 2017|Categories: Google Ads|Tags: , |

Machine Learning: The Future of Google Ads Bidding Strategies?

From June 2017, Google Ads has a new Smart (Automated) Bidding strategy called Maximize Conversions. Google Ads Smart Bidding is defined as “A subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Experimenting with Google Ads Smart Bidding [...]

By | June 29th, 2017|Categories: Google Ads|Tags: , |

Improving The Online Ad User Experience

During the development of The Internet the way we know and love it today, we have all experienced frustration time-and-again when encountering online ads. Whether it’s a pop-up ad that interrupts your experience on a web page, or the sneaky kind that opens up a new browser window and unexpectedly blares loud music, annoying and [...]

By | June 29th, 2017|Categories: Google Ads|Tags: , |

Google Increases Ad Transparency For Publishers

Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding  AdSense policy violations, hopefully making it quicker and easier to understand, and resolve, policy violations. Page Level Action Policy To begin with, Google has made changes regarding how they address AdSense policy violations, improving the technology and refining [...]

By | May 29th, 2017|Categories: Google Ads, Online Marketing|Tags: , , |

YouTube Controversy – Big Changes Coming

There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring [...]

By | April 25th, 2017|Categories: Google Ads, Social Media|Tags: |