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Google Ad Practices Under Investigation

Heading toward the end of a year which has no doubt proven trying for practically all of the online "giants," Google, perhaps the biggest of all, is facing yet another anti-trust investigation, this time brought against it by a nationwide group of states, including DC and Puerto Rico. The investigation appears to be following a [...]

By | September 30th, 2019|Categories: Google, Google Ads, News, Online Marketing|Tags: , |

Discover Group Advertising Efforts Revealed

An interesting detail has come out of the ongoing court case between the Discover Group (including Discovery Life) and competitor Liberty. The calculations on which they're basing their interdict application have shown how much the group spends on marketing. According to the application, Discovery Life has bought 8.161 million Google Ad impressions, and 34 million [...]

By | August 30th, 2019|Categories: Google Ads|Tags: |

Expanded Placement Options For Google App Ads

At the same time as Google is planning on restricting or removing targeted ads from kids videos, they're also introducing more placement options for their app ads. At the moment, ads display on the Play Store and YouTube, in search engine results, and on over 3 million other sites and apps. But according to a [...]

By | August 30th, 2019|Categories: Google Ads|Tags: , , |

YouTube To Stop Servings Ads To Kids

It's not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission (FTC) for violating the Children's Online Privacy Protection Act, by collecting data on children under the age of 13. The issue has apparently been resolved by a negotiated [...]

By | August 30th, 2019|Categories: Google Ads, News|Tags: , |

Google & Fake News

In the latest salvo in the fake news stakes, Google itself has been identified as a major enabler of the proliferation of websites which spread fake news, or "disinformation." It has been revealed in a recent investigation that many of these sites support themselves through the user of Google's publisher advertising platform, Google Adsense. Adsense [...]

By | October 29th, 2018|Categories: Google Ads, News|Tags: , |

Google Rebrands Advertising Products

Yesterday, almost 18 years after launching their Google Ads platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, "simpler" brands and solutions will help advertisers and publishers choose the right solutions [...]

By | June 28th, 2018|Categories: Google, Google Ads, News|Tags: , |

Google Sets HTTPS Deadline

Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won't matter if the site is not collecting or requesting log-in data or credit card details, [...]

By | February 26th, 2018|Categories: Google, Google Ads|Tags: , |

Exploring The New Google Ads Interface

There has been a lot of debate lately among the Google Ads community regarding the new Google Ads Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New Google Ads Experience” - When trying to get used to it, I always find myself getting frustrated [...]

By | October 30th, 2017|Categories: Google Ads|Tags: , , |

Tappable Mobile Sitelinks

According to Google, more than 50% of searches are done on mobile devices, and in certain countries, mobile searches have overtaken that of desktop searches. So, it is no surprise that Google continues to make major mobile user experience improvements and updates. Some may even call it a “Mobilegeddon.” Based on their research, more than [...]

By | August 31st, 2017|Categories: Conversion Optimisation, Google Ads|Tags: , |

Google Introduces New Ad Filter

Google recently announced plans to add a default ad filter on the chrome web browser to filter out ads that create a frustrating web user experience. Though this may seem to be answered prayers for web browser users, what does it actually mean for advertisers who make revenue from online ads? Why Does Google Want [...]

By | July 27th, 2017|Categories: Google Ads|Tags: , |