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Facebook Removes Ad Text Limit

In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously limited to no more than 20% of the ad image being covered by text. These text restrictions have long been a bone of contention for advertisers, often [...]

By | October 28th, 2020|Categories: Social Media|Tags: , |

Advertisers Working With Social Media To Curb Harmful Content

3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI, and Patagonia among other groups withdrawing their advertising from Facebook in the wake of the death of George Floyd in police custody, the World Federation of [...]

By | October 28th, 2020|Categories: News, Social Media|Tags: , , |

Facebook EU Operations In Doubt

As we all know, online privacy, the security of user data, and the use which that data is put to have become significant issues at this stage of the evolution of our digital environment. As part of efforts to address those concerns, the EU passed the GDPR (General Data Protection Regulation) in 2018, which governed [...]

By | September 30th, 2020|Categories: News, Social Media|Tags: , |

Facebook Grants For SA

If you own a small business in South Africa, and have been affected by the Covid-19 pandemic, you may be eligible for a grant from Facebook of up to R24,482 in cash, and R14,689 in advertising vouchers. As long as you're 18 or older, have between 2 and 50 employees, don't sell alcohol or tobacco [...]

By | August 28th, 2020|Categories: News, Social Media|

Social Media Tips For Lockdown

It can feel strange showing up on social media in a time where people are going through extreme anxiety, devastation, illness, and massive change. But amid the chaos, businesses still need fuel to run, and that takes awareness and intention from the business owner, as much as from their staff. Keeping clients and the public [...]

By | March 31st, 2020|Categories: Social Media|Tags: , |

Which Social Media Platform?

Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media platform to promote or advertise your business is an essential part of an effective marketing strategy. Each can have benefits and drawbacks, depending on the type [...]

By | February 28th, 2020|Categories: Online Marketing, Social Media|Tags: , , |

Twitter Tests Flags For False Tweets

With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by labelling tweets from politicians and other public figures as being likely to be "harmfully misleading." A leaked demo, (later confirmed by Twitter) showed brightly coloured labels prominently displayed [...]

By | February 27th, 2020|Categories: Social Media|Tags: , , |

Leaked Facebook Emails Reveal Poor Data Practices

According to internal messages leaked from Facebook earlier this month, top-level employees strategised about how they could leverage the vast quantity of user data Facebook controls in order to limit or disadvantage companies which they perceive as threats, including YouTube, Twitter and Amazon. Although Facebook does not sell user data, it does share some of [...]

By | November 29th, 2019|Categories: News, Social Media|Tags: , , |

Instagram Like Removal Expands To US

Following on from their initial trials in 7 other countries, Facebook-owned Instagram has now expanded the trial to the US, hiding "like" counts on posts for a selection of users, in order to test the feature. At a recent Wired event, the CEO of Instagram, Adam Mosseri, announced that the company was willing to make [...]

By | November 29th, 2019|Categories: Social Media|Tags: , |

Facebook Planning Major WhatsApp Changes

A recent announcement revealed some big plans on the cards for Facebook-owned messaging app WhatsApp, some which users will no doubt be pleased about, and others, not so much. New Group Privacy Settings First announced in April of this year, new group privacy settings will be rolling out to other countries in the near future, [...]

By | October 30th, 2019|Categories: Social Media|Tags: , , |