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Apple Update Impact On Facebook

Apple's recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed "App Tracking Transparency" feature, which will require that users give permission for apps to track them across other apps and websites. Given the extent to which Facebook relies on advertising revenue, they are understandably unhappy about it, and [...]

By | March 31st, 2021|Categories: Online Marketing, Social Media|Tags: , , |

Facebook Counters Apple Privacy Update

In the middle of an on-going privacy battle between Facebook and Apple, Facebook is launching a strategy designed to circumvent a planned Apple update that will severely impact Facebooks ability to track users, and consequently, to serve accurately targeted and relevant ad content to them. The Apple update will force app developers to request permission [...]

By | February 26th, 2021|Categories: Social Media|Tags: , |

A Decentralised Social Network

Twitter, one of the most active social media platforms, has been working on a new, decentralised social network, (called Bluesky) for a couple of years now, and earlier this month, Jack Dorsey, Twitter CEO, told investors why he thought that this feature would be of crucial importance for the future of social media. He said that [...]

By | February 26th, 2021|Categories: Social Media|Tags: , |

WhatsApp – Facebook Data Sharing

A poorly explained and understood announcement by Facebook recently has led to unprecedented growth in the user bases of both Signal and Telegram, rivals to the Facebook-owned WhatsApp. In the week after the Facebook announcement, which notified users of WhatsApp that they would lose access to the platform after February 8th unless they accepted the [...]

By | January 27th, 2021|Categories: Online Marketing, Social Media|Tags: , , |

Apple Changes Affect Facebook Marketing

Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has leveraged into the accurate targeting that underpins its profitable paid marketing service. Originally announced earlier last year, Facebook pushed back enough that Apple delayed the [...]

By | January 27th, 2021|Categories: Online Marketing, Social Media|Tags: , |

Disappearing Tweets & The Return Of Verification

Twitter made two recent announcements about changes to the platform, one of which was the launch of their new "Fleets" messaging, which allows users to send a series of short messages (text, images or video clips) that disappear after 24 hours. Fleets? Fleets give Twitter users a way of posting an Instagram Stories-like series of [...]

By | November 27th, 2020|Categories: News, Social Media|Tags: , , |

Facebook Removes Ad Text Limit

In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously limited to no more than 20% of the ad image being covered by text. These text restrictions have long been a bone of contention for advertisers, often [...]

By | October 28th, 2020|Categories: Social Media|Tags: , |

Advertisers Working With Social Media To Curb Harmful Content

3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI, and Patagonia among other groups withdrawing their advertising from Facebook in the wake of the death of George Floyd in police custody, the World Federation of [...]

By | October 28th, 2020|Categories: News, Social Media|Tags: , , |

Facebook EU Operations In Doubt

As we all know, online privacy, the security of user data, and the use which that data is put to have become significant issues at this stage of the evolution of our digital environment. As part of efforts to address those concerns, the EU passed the GDPR (General Data Protection Regulation) in 2018, which governed [...]

By | September 30th, 2020|Categories: News, Social Media|Tags: , |

Facebook Grants For SA

If you own a small business in South Africa, and have been affected by the Covid-19 pandemic, you may be eligible for a grant from Facebook of up to R24,482 in cash, and R14,689 in advertising vouchers. As long as you're 18 or older, have between 2 and 50 employees, don't sell alcohol or tobacco [...]

By | August 28th, 2020|Categories: News, Social Media|