In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously limited to no more than 20% of the ad image being covered by text. These text restrictions have long been a bone of contention for advertisers, often [...]
3 months after a major advertiser boycott which led to massive brands such as Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry’s, The North Face, REI, and Patagonia among other groups withdrawing their advertising from Facebook in the wake of the death of George Floyd in police custody, the World Federation of [...]
After a 16 month long investigation, followed by a virtual hearing with the CEO's of Apple, Amazon, Facebook and Google (Alphabet), the US House Judiciary committee released a 449 page report at the beginning of this month, detailing the results of their investigation into anti-trust allegations against the companies that are commonly seen as the [...]
With the unprecedented shift to remote working at the start of the nationwide lock-down nearly 6 months ago, many companies, and especially large corporate ones, discovered a surprising benefit to working from home. Multiple companies reported an increase in productivity that it is believed has paved the way for a "blended" future model for office [...]
As we all know, online privacy, the security of user data, and the use which that data is put to have become significant issues at this stage of the evolution of our digital environment. As part of efforts to address those concerns, the EU passed the GDPR (General Data Protection Regulation) in 2018, which governed [...]
Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce options for the same retailers. World-wide, retail floorspace has been steadily declining for the last 20 years, with for example the UK losing 20% of its retail space [...]
Everybody is familiar with accordions on websites, those little tables (popular for FAQ's for example) where clicking on the text of the question, or the icon next to it, opens up a section of content that was previously collapsed. As we move ever further into a mobile web experience, accordions have become a crucial part [...]
An internal link refers to a link on your site that points to another page on the same site. In practical terms, it's what your site visitors use in order to navigate around your site, and broadly speaking it includes every link in your navigation, (both header and footer), and any links you may have [...]
If you own a small business in South Africa, and have been affected by the Covid-19 pandemic, you may be eligible for a grant from Facebook of up to R24,482 in cash, and R14,689 in advertising vouchers. As long as you're 18 or older, have between 2 and 50 employees, don't sell alcohol or tobacco [...]
While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand or service, it's important to remember that there isn't an unlimited supply of those type of leads. The more niche your offering is, the more limiting this fact is, [...]
