Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites perform, and how users interact with them. For e-commerce businesses and online retailers, one of the most important metrics to track is revenue, and although GA4 offers several different revenue metrics, they can sometimes be confusing for beginners. In this […]
With every passing year, the digital landscape transforms, and SEO is no exception. As we immerse ourselves deeper into 2023, two prominent players are reshaping the SEO realm: Artificial Intelligence (AI) and voice search. Let’s dive into this evolving world. 1. The Rise of AI in SEO: Google’s algorithms have grown smarter with AI. Platforms […]
Hiding your Black Friday specials up until the last minute might seem like a good idea to get all the full price sales you can, but you may actually be hurting your performance. Whether you sell Toilet Paper or Power Tools, Black Friday is all about psychology, and the opportunity for every industry to expand […]
Just a quick reminder that the provisions of the Protection of Personal Information Act (POPIA) go into effect on the 1st July. Technically, it came into effect last year, but it also granted a 1 year grace period to become compliant, and that grace period expires on the 30th of June 2021. Failure to comply […]
Apple’s recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed “App Tracking Transparency” feature, which will require that users give permission for apps to track them across other apps and websites. Given the extent to which Facebook relies on advertising revenue, they are understandably unhappy about it, and […]
It has been a tumultuous month for Facebook and Google, as the world watched with interest while Australia threatened to make them pay for any local news content they displayed, Google threatened to pull out of Australia completely (to Microsoft’s delight, as Bing was touted as a replacement) and Facebook simply banned the posting of […]
In the middle of an on-going privacy battle between Facebook and Apple, Facebook is launching a strategy designed to circumvent a planned Apple update that will severely impact Facebooks ability to track users, and consequently, to serve accurately targeted and relevant ad content to them. The Apple update will force app developers to request permission […]
Twitter, one of the most active social media platforms, has been working on a new, decentralised social network, (called Bluesky) for a couple of years now, and earlier this month, Jack Dorsey, Twitter CEO, told investors why he thought that this feature would be of crucial importance for the future of social media. He said that […]
In the wake of the collapse of the EU-US Privacy Shield Agreement, France’s privacy watchdog CNIL (Commission nationale de l’informatique et des libertés) announced last month that it was imposing a fine of 100 million Euros on Google’s parent company Alphabet, and 35 million Euros on Amazon for breaching rules regarding cookies used for online […]
In the last month of last year, lawsuits were filed by the US Justice Department against Facebook, and Google’s parent company Alphabet Inc. Accused of using their market power to suppress, or acquire, rival companies, a judgement against them could see Facebook forced to sell off WhatsApp and Instagram, the platforms they acquired in order […]
