While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand or service, it's important to remember that there isn't an unlimited supply of those type of leads. The more niche your offering is, the more limiting this fact is, [...]
While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has grown by leaps and bounds. Uptake of eCommerce has traditionally lagged behind here for a large number of reasons, including lack of internet penetration, credit issues, and [...]
According to numerous recent reports (and borne out by our own experience after the past few months), the incidences of hacking and phishing attacks on websites and workers has increased by as much a 6-fold since the onset of the global pandemic. According to the Information Security Group, hacking attempts are up 37% month on [...]
Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the [...]
For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued (although depressed) growth for Facebook and Amazon, this means that their market share has also declined. According to current estimates, which factor in the global pandemic, [...]
It can feel strange showing up on social media in a time where people are going through extreme anxiety, devastation, illness, and massive change. But amid the chaos, businesses still need fuel to run, and that takes awareness and intention from the business owner, as much as from their staff. Keeping clients and the public [...]
With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote work, video conferencing is truly coming into its own as a tool for collaboration, both internally, and with clients. With that in [...]
The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many uncertainties for the future of both small and large businesses, and indeed, even the global economy. With both business and private concerns facing unprecedented restrictions and [...]
With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with difficult decisions to make in the face of challenging circumstances. And make no mistake, these are challenging times for business, and we need to be prepared [...]
One of the most critical things to bear in mind when it comes to website design is that the website, whatever it is for, is not being designed for you. (Whoever you are.) It's being designed for the user, and very specifically, it is being designed for the user to use. So try not to [...]
