In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent people from taking advantage of them to target hate groups. The fields that are being removed include education, field of study, job title and employment. Facebook explained [...]
Getting your site indexed by Google has always been critical when it comes to appearing in the search engine results, and traditional means of doing so have usually been either waiting for Google to find it at worst, or at best, setting up a search console account (what used to be Google Webmaster Tools) and [...]
Although it feels like Google's corporate reorganisation and the formation of the Alphabet holding company that became the parent company of Google, (even though Google was first) happened quite recently, it's actually been around 2 years now, much to my surprise. Now, Alphabet itself is forming a new holding company which, according to Google (it [...]
In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although [...]
According to Google, more than 50% of searches are done on mobile devices, and in certain countries, mobile searches have overtaken that of desktop searches. So, it is no surprise that Google continues to make major mobile user experience improvements and updates. Some may even call it a “Mobilegeddon.” Based on their research, more than [...]
In a technological era characterised by sensory overload, your content is required to constantly compete for the attention of your audience. With increased internet access and blossoming interest in Instagram and YouTube-based media, it's clear that bold graphics and moving pictures are more likely to catch the attention of users, especially if they appear on [...]
In the last few years, there's no doubt that a growing amount of website traffic comes from mobile devices. As more and more people get access to the internet via their phones, mobile has become one of the leading priorities in online marketing. As a result, Google is putting a lot of emphasis on mobile [...]
After the recent YouTube controversy, Google has announced that as of September, they will be monitoring YouTube more than ever before in order to demonetise channels which are deemed to contain or promote hate speech and terrorism. This comes after significant losses due to advertisers withdrawing from the channel, after it came to light that [...]
If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task [...]
It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online. Everybody Is Competing Online As more and more companies flood the online marketplace, they pour more and more money into their online spend to [...]
