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Discover Group Advertising Efforts Revealed

An interesting detail has come out of the ongoing court case between the Discover Group (including Discovery Life) and competitor Liberty. The calculations on which they're basing their interdict application have shown how much the group spends on marketing. According to the application, Discovery Life has bought 8.161 million Google Ad impressions, and 34 million [...]

By | August 30th, 2019|Categories: Google Ads|Tags: |

Expanded Placement Options For Google App Ads

At the same time as Google is planning on restricting or removing targeted ads from kids videos, they're also introducing more placement options for their app ads. At the moment, ads display on the Play Store and YouTube, in search engine results, and on over 3 million other sites and apps. But according to a [...]

By | August 30th, 2019|Categories: Google Ads|Tags: , , |

Facebook Rebrands Instagram & WhatsApp

In a move that appears to be quite widely derided, Facebook has decided that it is going to forcibly remind everybody who owns Instagram and WhatsApp, by officially rebranding them. The wildly original new names for the products will be: "Instagram from Facebook" and "WhatsApp from Facebook." Just in case you forgot that Facebook owned [...]

By | August 30th, 2019|Categories: Social Media|Tags: , , |

YouTube To Stop Servings Ads To Kids

It's not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission (FTC) for violating the Children's Online Privacy Protection Act, by collecting data on children under the age of 13. The issue has apparently been resolved by a negotiated [...]

By | August 30th, 2019|Categories: Google Ads, News|Tags: , |

525 Million Africans Online

According to data compiled by marketing firm Miniwatts, and sourced from Nielsen Online, the International Telecommunications Union, GfK and local regulators, an estimated 525 million people on the African continent went online last month. More than internet users in North America and the Middle East combined, despite the lowest level of internet penetration. The only [...]

By | July 31st, 2019|Categories: News|Tags: , |

Facebook Currency A Potential Economic Threat

Late last month, following an on-going series of leaks about the project, Facebook officially announced its plans to launch their own, in-platform cryptocurrency, to be known as Libra, scheduled for 2020. According to the Libra Whitepaper released by Facebook, their mission is to "enable a simple global currency and financial infrastructure that empowers billions of [...]

By | July 31st, 2019|Categories: News, Social Media|Tags: |

Google Terminates Controversial Chinese Project

At a Senate Judiciary Committee hearing earlier this month, Karan Bhatia, Google's VP of Public Policy, admitted that the company's controversial plan to re-launch its search engine in China while complying with the country's restrictive internet censorship laws had been underway, but said that that it had been cancelled. The new Chinese version of Google [...]

By | July 31st, 2019|Categories: Google, News|Tags: , |

WhatsApp Acting Against Spam

In a recent update on their website, Facebook-owned WhatsApp, arguably now the most popular messaging platform in the world, announced that as of December 7th this year, they will begin taking severe measures against spamming on their platform. This action will not be limited to blocking or deleting spam messages / or accounts, but will [...]

By | June 28th, 2019|Categories: Online Marketing, Social Media|Tags: , , |

YouTube Tips

With around 2 billion active users, YouTube is one of the most popular and widely used online platforms in existence, and it is just as popular in SA as anywhere else, with more than 13 million South Africans viewing content on the platform. In fact, chances are that you use YouTube yourself, and with that [...]

By | June 28th, 2019|Categories: Google|Tags: , |

Google Core Update June 2019 – Search Relevance

The latest update to the core Google algorithm began rolling out this month, and has been classified as a "broad" update. In effect, broad updates mean that Google has no actionable advice for website or content owners, and that there is nothing they need to do in order to "fix" any perceived changes. Google notifies [...]

By | June 28th, 2019|Categories: Google, Search Engine Optimisation|Tags: , , |