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Web Design – Accordions

Everybody is familiar with accordions on websites, those little tables (popular for FAQ's for example) where clicking on the text of the question, or the icon next to it, opens up a section of content that was previously collapsed. As we move ever further into a mobile web experience, accordions have become a crucial part [...]

By | August 31st, 2020|Categories: Web Design|Tags: , , |

Internal Links and SEO

An internal link refers to a link on your site that points to another page on the same site. In practical terms, it's what your site visitors use in order to navigate around your site, and broadly speaking it includes every link in your navigation, (both header and footer), and any links you may have [...]

By | August 31st, 2020|Categories: Search Engine Optimisation|Tags: , , |

Facebook Grants For SA

If you own a small business in South Africa, and have been affected by the Covid-19 pandemic, you may be eligible for a grant from Facebook of up to R24,482 in cash, and R14,689 in advertising vouchers. As long as you're 18 or older, have between 2 and 50 employees, don't sell alcohol or tobacco [...]

By | August 28th, 2020|Categories: News, Social Media|

Support Paid Search With YouTube Advertising

While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand or service, it's important to remember that there isn't an unlimited supply of those type of leads. The more niche your offering is, the more limiting this fact is, [...]

By | July 31st, 2020|Categories: Google Ads|Tags: , , |

eCommerce Surges Under Lock-Down

While many, perhaps even most, businesses in South Africa have found themselves struggling under the national lock-down, (one of the harshest in the world), eCommerce in SA has grown by leaps and bounds. Uptake of eCommerce has traditionally lagged behind here for a large number of reasons, including lack of internet penetration, credit issues, and [...]

By | July 31st, 2020|Categories: News, Online Marketing|Tags: , |

Hacking On The Increase

According to numerous recent reports (and borne out by our own experience after the past few months), the incidences of hacking and phishing attacks on websites and workers has increased by as much a 6-fold since the onset of the global pandemic. According to the Information Security Group, hacking attempts are up 37% month on [...]

By | July 31st, 2020|Categories: Online Marketing, Web Design|Tags: |

POPI Compliance Deadline Set

Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the [...]

By | June 25th, 2020|Categories: News, Retention Marketing|Tags: , |

Google Ad Revenue Drops For First Time

For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued (although depressed) growth for Facebook and Amazon, this means that their market share has also declined. According to current estimates, which factor in the global pandemic, [...]

By | June 25th, 2020|Categories: Google Ads, News|Tags: , |

Social Media Tips For Lockdown

It can feel strange showing up on social media in a time where people are going through extreme anxiety, devastation, illness, and massive change. But amid the chaos, businesses still need fuel to run, and that takes awareness and intention from the business owner, as much as from their staff. Keeping clients and the public [...]

By | March 31st, 2020|Categories: Social Media|Tags: , |

Virtual Meeting Do’s & Don’ts

With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote work, video conferencing is truly coming into its own as a tool for collaboration, both internally, and with clients. With that in [...]

By | March 30th, 2020|Categories: Online Marketing|Tags: |