20 years ago this month, and two years after it was launched internally at Stanford University by Larry Page and Sergey Brin, Google was officially incorporated as a company. At first, they didn't get much attention, being only one of a large number of competing search engines and "web portals," but within a few months [...]
The on-going investigations into election interference and misinformation by the United States congress saw appearances by both the Chief Operating Officer of Facebook, and the CEO of Twitter, who spoke before the hearing for the first time earlier this month. US Senators were looking for clarity on how the platforms algorithms work, and what leads [...]
Everybody knows that tracking conversions is one of the most important part of your online business. We go to a lot of trouble to accurately identify the source of leads and sales on your website, because it's the only way to know whether or not your marketing is being effective. But Google, being Google, has [...]
One of the most important tools you have when you're advertising online is website analytics. It gives you insight into where your website visitors are coming from, what their behaviours are, who your audience is, and what actions they are they taking on your website, with all the permutations thereof. Google Analytics is a free [...]
If you're a regular Gmail user, you might have already seen how Google is using their AI to help save you time when it comes to answering your emails if you've been using their Inbox. Now, with the latest roll-out of changes to their standard browser-based Gmail, the feature is being seeing in the wild [...]
A new YouTube app, specially designed to be and offline-first option that reduces the (often heavy) data load of the traditional YouTube, has launched in South Africa. According to Mzamo Masito, Google Africa CMO, “People in South Africa love YouTube, but the current app is too data-heavy for it to be usable to most viewers, [...]
As you'll know, Google has recently been putting more emphasis than before on securing your site via HTTPS, or Secure Socket Layer (SSL) technology. This is a form of encryption that helps protect your website against certain types of attack, and helps prevent website communication (the transfer of data) from being intercepted. This is especially [...]
So-called fake news has been one of the hottest topics for the last year, and platforms like Facebook, Twitter and YouTube have working on addressing threats posed by disinformation. At Facebook's developer conference earlier this year, Mark Zuckerberg said that the platform would "never be unprepared again" for things like the interference of Russian trolls [...]
Hot on the heels of Facebooks reported slow-down of growth for Q2, Twitter followed suit by reporting not just that growth had slowed, but that they actually lost 1 million active users. That said, it appears that the decline has been mainly due to their efforts in reducing spam and general misuse of the platform, [...]
Facebook has just released its earnings report for the 2nd quarter of 2018, and slowed growth for the social media platform is causing some concern regarding its future potential. Although Facebook added another 22 million daily active users to its rolls during the second quarter, with 1.47 billion people (or 19.3% of the population of [...]
