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Set Your Own Data Retention Policy In Analytics

Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the end of May, they will no longer be retaining Analytics data indefinitely. Instead, they have made it possible for users to set their own data retention [...]

By | April 26th, 2018|Categories: Analytics|Tags: , |

Are You Ready For The POPI Act?

The Protection Of Personal Information Act (No 4 of 2013) has been hovering in the background for quite some time already. Its intention is to bring the practices governing data collection and direct marketing in South Africa into line with European standards and guidelines governing these issues, and although the Act was first published in [...]

By | April 26th, 2018|Categories: News|Tags: , |

The Beauty Of Analytics

Google Analytics was launched in 2005, and was called Urchin. Since then, it's seen numerous changes and massive growth. The standard Google Analytics is available fee of charge from Google, and is also offered in two additional versions: the subscription based Google Analytics 360, (previously Google Analytics Premium), targeted at enterprise users, and Google Analytics [...]

By | April 25th, 2018|Categories: Analytics|

Guide To Google SERP Features

Search engines, and especially Google, are always working to improve the user experience. In essence the whole point of search engine is to provide relevant and accurate information as quickly and as effectively as possible on request. Over time Google has developed advanced ways to deliver information to users almost instantly. One of the ways [...]

By | April 25th, 2018|Categories: Google|Tags: , , |

The Challenge Of Brand Authenticity

In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like [...]

By | March 29th, 2018|Categories: Social Media|Tags: , , |

Edit Your Google Business Description

Google My Business has been a valuable resource for some time, allowing you to put information and images about your business into Google, which can display in Google maps, or in the Google Local Results pack. Back in 2016 though, Google removed one of the features from "My Business," namely the ability to edit your [...]

By | March 28th, 2018|Categories: Google, News|Tags: , |

Download Your Facebook Data

Unless you've been living under a social media rock for the past couple of months, you've probably noticed that Facebook has been in the news a lot, and has been embroiled in some recent controversies. Privacy issues have always been a concern when it comes to Facebook, and the recent news of the Cambridge Analytica [...]

By | March 28th, 2018|Categories: Social Media|Tags: |

Google Confirms Algorithm Update

Ah, for the good old days when Google announced updates and gave them cute names like "Penguin" and "Panda." But those days are gone, and it was only after webmaster noticed changes in site rankings, and speculated about a new update, that Google announced (via Twitter in fact), that they had actually carried out a [...]

By | March 28th, 2018|Categories: Search Engine Optimisation|Tags: , |

Brands & Storytelling: Tell Stories That Matter To You

Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been a human constant throughout recorded history, and undoubtedly even before. As much as the world has changed, and social media, video chatting and many [...]

By | February 26th, 2018|Categories: Conversion Optimisation, Online Marketing, Retention Marketing, Social Media|Tags: , |

Google Sets HTTPS Deadline

Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won't matter if the site is not collecting or requesting log-in data or credit card details, [...]

By | February 26th, 2018|Categories: Google, Google AdWords|Tags: , |