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How To Get The Best Search Results

As pervasive as Google has become for almost everybody, there are still a few tricks you can use, to make sure that Google can give you the result you're looking for.  According to Daniel Russell, senior research scientist for search quality at Google, these are the best tips he can give for getting optimum search [...]

By | November 29th, 2019|Categories: Google|Tags: , |

Leaked Facebook Emails Reveal Poor Data Practices

According to internal messages leaked from Facebook earlier this month, top-level employees strategised about how they could leverage the vast quantity of user data Facebook controls in order to limit or disadvantage companies which they perceive as threats, including YouTube, Twitter and Amazon. Although Facebook does not sell user data, it does share some of [...]

By | November 29th, 2019|Categories: News, Social Media|Tags: , , |

Instagram Like Removal Expands To US

Following on from their initial trials in 7 other countries, Facebook-owned Instagram has now expanded the trial to the US, hiding "like" counts on posts for a selection of users, in order to test the feature. At a recent Wired event, the CEO of Instagram, Adam Mosseri, announced that the company was willing to make [...]

By | November 29th, 2019|Categories: Social Media|Tags: , |

Payfast Introduces Split Payments

In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such as online marketplaces, the ability to automatically split any payment into specified percentages and pay the relevant percentage to the specified parties. According to Payfast's Managing Director Jonathan Smit, [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: |

User Experience: Contact Page

Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is particularly important to users. The Norman Nielsen Group, world renowned usability experts, recently released the results of a study they performed in which they asked participants [...]

By | October 31st, 2019|Categories: Online Marketing|Tags: , , |

Facebook Planning Major WhatsApp Changes

A recent announcement revealed some big plans on the cards for Facebook-owned messaging app WhatsApp, some which users will no doubt be pleased about, and others, not so much. New Group Privacy Settings First announced in April of this year, new group privacy settings will be rolling out to other countries in the near future, [...]

By | October 30th, 2019|Categories: Social Media|Tags: , , |

Biggest Google Algorithm Update Ever

Last week Google announced that they are in the process of deploying the biggest search update since the original launch of the search engine, in order to help them better understand the context of your question, and thus the question itself. Boolean Logic Since it first became obvious that there needed to be some way [...]

By | October 30th, 2019|Categories: Search Engine Optimisation|Tags: , |

Facebook’s PTAT Score

One of the many metrics that Facebook makes available to you is the "PTAT" score, or "People Are Talking About This," but it's a metric that is not always well understood. It can go up and down, and it's not always clear what is driving the change. Effectively, this is a measure of actions taken [...]

By | October 29th, 2019|Categories: Social Media|Tags: |

Latest Google Update Boosts Reporting

In an announcement made earlier this month, Google reported that the latest update to its search engine algorithm is intended to increase the relevance of original reporting. Media outlets have frequently accused Google of costing them online traffic, and contributing toward a decline in their industry, with the search engine tending to show only the [...]

By | September 30th, 2019|Categories: Search Engine Optimisation|Tags: , , |

Facebook Testing Hiding Likes

After reverse engineer Jane Wong recently discovered some test Facebook code, and Facebook confirmed that it was considering hiding "likes," the popularity metric that they invented, they have now announced testing with a limited number of users in Australia. They also recently began the same test on Facebook-owned platform Instagram, implementing it for "some" users [...]

By | September 30th, 2019|Categories: Social Media|Tags: , , |