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News & Articles

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Google Updates SEO Starter Guide

Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has [...]

By | January 31st, 2018|Categories: Search Engine Optimisation|Tags: , , |

Facebook Engagement, Privacy And The Threat To Democracy

It's been a busy month for Facebook, with CEO Mark Zuckerberg staring off the year with a public announcement that his resolution for the year was to fix the social network. After strong criticism last year with a corresponding backlash, (Facebook consumption as of September last year failed to grow for the second consecutive month), [...]

By | January 30th, 2018|Categories: Social Media|Tags: |

How Social Media Changes Brand Interaction

According to  The Content Factory, 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources estimate that social media marketing has a 100% higher lead-to-close rate than outbound marketing, so it’s important that we examine how this has affected the way that [...]

By | January 30th, 2018|Categories: Social Media|Tags: , |

Facebook AI Training To Prevent Suicides

Over the last year and more, there has been a disturbing trend of people live-streaming their suicides on Facebook, and considerable outcry against the social media platform for not doing anything to prevent it. Now, I'm not much of a Facebook fan, I'll be the first to admit. That said however, it seems unreasonable to [...]

By | November 29th, 2017|Categories: Social Media|Tags: |

Fewer Featured Snippets

Ever since their appearance, featured snippets (or answer boxes) have been a prized search position, and much thought (and many strategies) have gone into getting them to appear for specific queries or sites. Earlier this year, a study was run on their prevalence, and noted SEO tools and data analysis company Ahrefs reported that featured [...]

By | November 28th, 2017|Categories: Search Engine Optimisation|

10 Years Of Google In Africa

The beginning of this month marked the 10th anniversary of the opening of the first Google office in Africa, and Google held an event in Johannesburg to celebrate the milestone. They used the opportunity to announce that their Digital Skills Programme had reached their target of training 1 million Africans in everything from social media [...]

By | November 28th, 2017|Categories: Google, News|

Tour South Africa’s National Parks On Google

Earlier this month, Google announced that after a year of preparation, planning, and a lot of walking by a lot of volunteers, they had captured Street View footage of all 19 major South African national parks. The imagery was captured by over 200 volunteers, who covered 900km on foot, carrying Google Street View (or perhaps [...]

By | November 28th, 2017|Categories: News|

Exploring The New AdWords Interface

There has been a lot of debate lately among the AdWords community regarding the new AdWords Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New AdWords Experience” - When trying to get used to it, I always find myself getting frustrated not being able [...]

By | October 30th, 2017|Categories: Google AdWords|Tags: , , |

Posting Smart On Facebook: Socially Responsible Advertising

Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social responsibility can be hard, particularly, from an individual perspective. The rules of engagement are somewhat different for individuals compared to businesses. Many businesses enlist the assistance of marketers to [...]

By | October 30th, 2017|Categories: Social Media|Tags: , |

Can You Rank In Google Without Inbound Links?

Inbound links have been a greater part of Google’s ranking factors since the beginning of time. According to Google algorithms, the more links you have pointing to your site indicates how useful the site is to users. Though Google has a great deal of other ranking factors, most people focus all their efforts on link [...]

By | October 30th, 2017|Categories: Search Engine Optimisation|Tags: , |