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Facebook Reveals What Data It Collects

Following on from Mark Zuckerberg's appearance before the US Congress in the wake of the Cambridge Analytica scandal, and as part of his testimony, Facebook has revealed all (or most) of the many ways that it collects data on its users. While some of the data it collects about you, (like how much time you [...]

By | June 28th, 2018|Categories: Social Media|Tags: , , |

First Human Vs AI Debates By IBM

In the first ever public demonstration of an AI technology that IBM has been working on for the last 5 years, last week saw the tech giant's "Project Debater" pit their artificial intelligence against two human debaters on the topics of government-subsidised space exploration, and telemedicine. Although the computer had never studied the topics, it [...]

By | June 28th, 2018|Categories: News|Tags: , |

Facebook Losing Importance As Source Of News

A recent report from the Reuters Institute for the Study of Journalism has revealed social media in general, and Facebook in particular, is losing ground as a source for news as more people lose trust in social media for hard news. According to a survey of 74,000 people across 37 countries, the use of social [...]

By | June 28th, 2018|Categories: News, Social Media|Tags: |

Google Rebrands Advertising Products

Yesterday, almost 18 years after launching their AdWords platform to allow businesses to advertise in their search engine results, Google announced that they will be re-branding their advertising products / solutions. According to the post on the Analytics blog, these new, "simpler" brands and solutions will help advertisers and publishers choose the right solutions to [...]

By | June 28th, 2018|Categories: Google, Google AdWords, News|Tags: , |

Page Speed Affects Mobile Search Ranking

Earlier this year, Google announced that as part of their "Mobile First" drive, and their on-going commitment to providing answers to search queries as fast as possible, they will, as of July this year, be treating website page loading speed as a ranking factor on mobile searches. Speed has already been a ranking factor for [...]

By | May 31st, 2018|Categories: Google, Search Engine Optimisation|Tags: , , |

New Social Media Guidelines For Political Ads

In the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same time, announced new rules and guidelines for the promotion of politically related advertising. Full Disclosure Both Twitter and Facebook came under fire for their role [...]

By | May 31st, 2018|Categories: Social Media|Tags: , |

South Africa According To Google

With around 40,000 searches being processed every second by Google, the internet giant can provide some interesting insights into the everyday lives of the people who use it. They use this data to help them understand the intent of users, and improve the user experience by providing relevant information as quickly as possible. Every year, [...]

By | May 31st, 2018|Categories: Google, News|Tags: , |

Set Your Own Data Retention Policy In Analytics

Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the end of May, they will no longer be retaining Analytics data indefinitely. Instead, they have made it possible for users to set their own data retention [...]

By | April 26th, 2018|Categories: Analytics|Tags: , |

Are You Ready For The POPI Act?

The Protection Of Personal Information Act (No 4 of 2013) has been hovering in the background for quite some time already. Its intention is to bring the practices governing data collection and direct marketing in South Africa into line with European standards and guidelines governing these issues, and although the Act was first published in [...]

By | April 26th, 2018|Categories: News|Tags: , |

The Beauty Of Analytics

Google Analytics was launched in 2005, and was called Urchin. Since then, it's seen numerous changes and massive growth. The standard Google Analytics is available fee of charge from Google, and is also offered in two additional versions: the subscription based Google Analytics 360, (previously Google Analytics Premium), targeted at enterprise users, and Google Analytics [...]

By | April 25th, 2018|Categories: Analytics|