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Tips For Mobile Ecommerce

With mobile searches now outstripping desktop searches thanks to the prevalence of smart phones and other mobile devices, the importance of considering mobile usability, for ecommerce specifically, is now greater than ever before. Although purchases are still made more frequently on desktops in South Africa, even that last bastion of desktop dominance is starting to [...]

By | November 29th, 2018|Categories: Online Marketing|Tags: , |

Instagram To Remove Fake Likes & Followers

Last week Instagram (owned by Facebook), announced that in a continuing effort to reduce "inauthentic" (fake) activity on the platform, they would begin removing fake likes and followers from the hugely popular social platform. They believe that this will allow for a more genuine Instagram experience, and intend for the move to mostly affect those [...]

By | November 29th, 2018|Categories: Social Media|Tags: , , |

Shopping Carts And Wishlists

In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible later purchase was a critical factor in providing an good user experience for ecommerce sites. From research performed across 49 ecommerce sites, the group found [...]

By | November 28th, 2018|Categories: Online Marketing, Web Design|Tags: , , |

Facebook Introducing Advanced Analytics

At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply on specific posts. This will allow page admins to see things like the actions people take on the pages themselves, including the number of follows and [...]

By | November 27th, 2018|Categories: Analytics, Social Media|Tags: , , |

Over 1.2 Million ZA Domains

According to the ZACR (ZA Central Registry), more than 1.2 million domains have now been registered across all Second-Level Domains that the registry administers. This includes the SLD's "co.za," "org.za," and "net.za," amongst others, as well as 3 Geographic TLDs (Top-Level Domains), ".joburg," ".durban" and ".capetown." The most popular of these, the eponymous ".co.za" has [...]

By | November 27th, 2018|Categories: News|Tags: , |

Google My Business Update

Up until recently, the Google My Business (formerly known as Google Business Listings) dashboard only showed your address when you went to edit it, and not a map showing where they believed that address to be. It looks like that's busy changing now, with several users reporting that they are seeing a visual representation of [...]

By | October 29th, 2018|Categories: Google, Search Engine Optimisation|Tags: , |

Google & Fake News

In the latest salvo in the fake news stakes, Google itself has been identified as a major enabler of the proliferation of websites which spread fake news, or "disinformation." It has been revealed in a recent investigation that many of these sites support themselves through the user of Google's publisher advertising platform, Google Adsense. Adsense [...]

By | October 29th, 2018|Categories: Google Ads, News|Tags: , |

South Africa Online – September 2018

According to Narratiive, a leading online audience measurement, modelling and verification company a total of 39.6 million unique browsers viewed over a billion pages online in South Africa this past September. Nearly 70% of those were Mobile Unique Browsers. (Yes, mobile really is first.) Here's the rest of their data on what South African's did [...]

By | October 29th, 2018|Categories: News|Tags: |

Facebook Moves Against Bullying With Keyword Blocking

Under pressure for some time already to combat the growing problems of bullying and harassment on Facebook, the platform has announced that they will begin to allow users to block comments from their posts by selecting keywords which they don't want to see. Instagram and Twitter have both offered keyword blocking since 2016, in response [...]

By | October 29th, 2018|Categories: Social Media|Tags: , , |

50 Million Facebook Accounts Hacked

At the beginning of this month, Facebook announced that as many as 50 million user accounts had been compromised by hackers who took advantage of a vulnerability in the "View As" functionality (which lets you see how your profile would look to somebody else), to steal Facebook access tokens allowing them to take over other [...]

By | October 29th, 2018|Categories: News, Social Media|Tags: , |