With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with difficult decisions to make in the face of challenging circumstances. And make no mistake, these are challenging times for business, and we need to be prepared [...]
One of the most critical things to bear in mind when it comes to website design is that the website, whatever it is for, is not being designed for you. (Whoever you are.) It's being designed for the user, and very specifically, it is being designed for the user to use. So try not to [...]
Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media platform to promote or advertise your business is an essential part of an effective marketing strategy. Each can have benefits and drawbacks, depending on the type [...]
With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by labelling tweets from politicians and other public figures as being likely to be "harmfully misleading." A leaked demo, (later confirmed by Twitter) showed brightly coloured labels prominently displayed [...]
In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed the way the people interact with it, and search for information with it. And as it evolves, those behaviours will continue to change [...]
Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not yet been adopted. Last week however, the Chairperson of the Information Regulator of South Africa indicated that her office had requested the President adopt the remaining provisions and [...]
In a move that is causing consternation across the world, Google has announced plans to drop support for 3rd-party cookies from Chrome in 2022. Cookies have long been the backbone of internet marketing efforts, and they're what lets advertisers follow you around with banners for sites you visited in the past. (They're also what lets [...]
As pervasive as Google has become for almost everybody, there are still a few tricks you can use, to make sure that Google can give you the result you're looking for. According to Daniel Russell, senior research scientist for search quality at Google, these are the best tips he can give for getting optimum search [...]
According to internal messages leaked from Facebook earlier this month, top-level employees strategised about how they could leverage the vast quantity of user data Facebook controls in order to limit or disadvantage companies which they perceive as threats, including YouTube, Twitter and Amazon. Although Facebook does not sell user data, it does share some of [...]
Following on from their initial trials in 7 other countries, Facebook-owned Instagram has now expanded the trial to the US, hiding "like" counts on posts for a selection of users, in order to test the feature. At a recent Wired event, the CEO of Instagram, Adam Mosseri, announced that the company was willing to make [...]
