Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the point of setting up the office of the Regulator as envisaged in the Act. As a result, although the framework has been there, the [...]
For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued (although depressed) growth for Facebook and Amazon, this means that their market share has also declined. According to current estimates, which factor in the global pandemic, [...]
It can feel strange showing up on social media in a time where people are going through extreme anxiety, devastation, illness, and massive change. But amid the chaos, businesses still need fuel to run, and that takes awareness and intention from the business owner, as much as from their staff. Keeping clients and the public [...]
With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote work, video conferencing is truly coming into its own as a tool for collaboration, both internally, and with clients. With that in [...]
The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many uncertainties for the future of both small and large businesses, and indeed, even the global economy. With both business and private concerns facing unprecedented restrictions and [...]
With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with difficult decisions to make in the face of challenging circumstances. And make no mistake, these are challenging times for business, and we need to be prepared [...]
One of the most critical things to bear in mind when it comes to website design is that the website, whatever it is for, is not being designed for you. (Whoever you are.) It's being designed for the user, and very specifically, it is being designed for the user to use. So try not to [...]
Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media platform to promote or advertise your business is an essential part of an effective marketing strategy. Each can have benefits and drawbacks, depending on the type [...]
With increasing concerns about the proliferation of false or misleading information on social media, Twitter appears to be planning a way for users to provide feedback by labelling tweets from politicians and other public figures as being likely to be "harmfully misleading." A leaked demo, (later confirmed by Twitter) showed brightly coloured labels prominently displayed [...]
In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed the way the people interact with it, and search for information with it. And as it evolves, those behaviours will continue to change [...]
