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Exploring The New AdWords Interface

There has been a lot of debate lately among the AdWords community regarding the new AdWords Interface, which has been released on Beta earlier in 2017. I, for one, have definitely been unenthusiastic about the “New AdWords Experience” - When trying to get used to it, I always find myself getting frustrated not being able [...]

October 30th, 2017|Categories: Google AdWords|Tags: , , |

Posting Smart On Facebook: Socially Responsible Advertising

Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social responsibility can be hard, particularly, from an individual perspective. The rules of engagement are somewhat different for individuals compared to businesses. Many businesses enlist the assistance of marketers to [...]

October 30th, 2017|Categories: Social Media|Tags: , |

Can You Rank In Google Without Inbound Links?

Inbound links have been a greater part of Google’s ranking factors since the beginning of time. According to Google algorithms, the more links you have pointing to your site indicates how useful the site is to users. Though Google has a great deal of other ranking factors, most people focus all their efforts on link [...]

October 30th, 2017|Categories: Search Engine Optimisation|Tags: , |

Twitter Testing 280 Character Tweets

The Twitter character limit has always been a thing. Except in countries where the written word makes use of an alphabet where characters can convey more meaning than mere letters can, like Japan, China & Korea. People have been lamenting the character limit (designed with the old SMS character limit in mind) for almost as [...]

October 30th, 2017|Categories: Social Media|Tags: |

Facebook Addresses Hate Speech By Removing Targeting Options

In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent people from taking advantage of them to target hate groups. The fields that are being removed include education, field of study, job title and employment. Facebook explained [...]

September 21st, 2017|Categories: Social Media|Tags: , , |

Submit URLs To Google In Search Results

Getting your site indexed by Google has always been critical when it comes to appearing in the search engine results, and traditional means of doing so have usually been either waiting for Google to find it at worst, or at best, setting up a search console account (what used to be Google Webmaster Tools) and [...]

September 21st, 2017|Categories: Google, Search Engine Optimisation|Tags: , , |

Google To Alphabet To XXVI

Although it feels like Google's corporate reorganisation and the formation of the Alphabet holding company that became the parent company of Google, (even though Google was first) happened quite recently, it's actually been around 2 years now, much to my surprise. Now, Alphabet itself is forming a new holding company which, according to Google (it [...]

September 21st, 2017|Categories: Google, News|Tags: |

Stay Online – Stay In Business

In the latest case of retail brick and mortar stores struggling to compete in an increasingly e-commerce focused environment, US toy giant "Toys 'R' Us" has filed for bankruptcy in the middle of the run-up to the lucrative holiday season. This is one of the largest speciality retailers ever to file for bankruptcy, and although [...]

September 21st, 2017|Categories: News, Online Marketing|Tags: , |

Tappable Mobile Sitelinks

According to Google, more than 50% of searches are done on mobile devices, and in certain countries, mobile searches have overtaken that of desktop searches. So, it is no surprise that Google continues to make major mobile user experience improvements and updates. Some may even call it a “Mobilegeddon.” Based on their research, more than [...]

August 31st, 2017|Categories: Conversion Optimisation, Google AdWords|Tags: , |

To Animate Or Not To Animate

In a technological era characterised by sensory overload, your content is required to constantly compete for the attention of your audience. With increased internet access and blossoming interest in Instagram and YouTube-based media, it's clear that bold graphics and moving pictures are more likely to catch the attention of users, especially if they appear on [...]

August 31st, 2017|Categories: Web Design|Tags: , |