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News & Articles

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Brands & Storytelling: Tell Stories That Matter To You

Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been a human constant throughout recorded history, and undoubtedly even before. As much as the world has changed, and social media, video chatting and many [...]

By | February 26th, 2018|Categories: Conversion Optimisation, Online Marketing, Retention Marketing, Social Media|Tags: , |

Google Sets HTTPS Deadline

Google has announced that the new, updated deadline for sites to convert to HTTPS is July of this year. After that, their browser, Chrome, will begine prominently warning users if a site that they visit is insecure. Although this won't matter if the site is not collecting or requesting log-in data or credit card details, [...]

By | February 26th, 2018|Categories: Google, Google AdWords|Tags: , |

Google’s Mobile First Index

Statistics show that in the recent past, mobile has overtaken desktop for the most number of search queries. These days, more than half of search queries are performed on mobile devices rather than on desktops. Google first rolled out the mobile friendly algorithm update in April 2015, to ready sites to support mobile usage and [...]

By | February 26th, 2018|Categories: Google|Tags: , |

Google Updates SEO Starter Guide

Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve their websites for search engines and users using SEO best practices. The first update to the guide was way back in September of 2010. A lot has [...]

By | January 31st, 2018|Categories: Search Engine Optimisation|Tags: , , |

Facebook Engagement, Privacy And The Threat To Democracy

It's been a busy month for Facebook, with CEO Mark Zuckerberg staring off the year with a public announcement that his resolution for the year was to fix the social network. After strong criticism last year with a corresponding backlash, (Facebook consumption as of September last year failed to grow for the second consecutive month), [...]

By | January 30th, 2018|Categories: Social Media|Tags: |

How Social Media Changes Brand Interaction

According to  The Content Factory, 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources estimate that social media marketing has a 100% higher lead-to-close rate than outbound marketing, so it’s important that we examine how this has affected the way that [...]

By | January 30th, 2018|Categories: Social Media|Tags: , |

Facebook AI Training To Prevent Suicides

Over the last year and more, there has been a disturbing trend of people live-streaming their suicides on Facebook, and considerable outcry against the social media platform for not doing anything to prevent it. Now, I'm not much of a Facebook fan, I'll be the first to admit. That said however, it seems unreasonable to [...]

By | November 29th, 2017|Categories: Social Media|Tags: |

Fewer Featured Snippets

Ever since their appearance, featured snippets (or answer boxes) have been a prized search position, and much thought (and many strategies) have gone into getting them to appear for specific queries or sites. Earlier this year, a study was run on their prevalence, and noted SEO tools and data analysis company Ahrefs reported that featured [...]

By | November 28th, 2017|Categories: Search Engine Optimisation|

10 Years Of Google In Africa

The beginning of this month marked the 10th anniversary of the opening of the first Google office in Africa, and Google held an event in Johannesburg to celebrate the milestone. They used the opportunity to announce that their Digital Skills Programme had reached their target of training 1 million Africans in everything from social media [...]

By | November 28th, 2017|Categories: Google, News|

Tour South Africa’s National Parks On Google

Earlier this month, Google announced that after a year of preparation, planning, and a lot of walking by a lot of volunteers, they had captured Street View footage of all 19 major South African national parks. The imagery was captured by over 200 volunteers, who covered 900km on foot, carrying Google Street View (or perhaps [...]

By | November 28th, 2017|Categories: News|